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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

They’re the bread and butter of effective PPC management. But get it right, and you’ll ride the seasonal waves to PPC success. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. Net Promoter Score. For our 360 degree view assessment, we look at the following criteria: Initial contract start date. Renewal date. Current value. Renewal value.

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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

Templates establish a predetermined set of details needed to successfully plan and launch a campaign, reducing the chance of repeat questions and confusion. They promote collaboration. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place.

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15 government communications leaders getting crisis response right during COVID-19

Sprout Social

As the Community Outreach Liaison Assistant for the Fairfax County Office of Emergency Management in Virginia, Morris is especially equipped to provide informed insights as COVID-19 triggers disaster responses. On top of leadership development and succession planning, he’s passionate about connecting government and communities.

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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

How will you manage content creation and publication? Today's content strategies prevent clutter by managing content from a topic standpoint — as explained in the video above. Know your goals before you begin planning, and you'll have an easier time determining what's best for your strategy. Choose a content management system.

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Why we care about mobile marketing: A guide for marketers

Martech

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign.

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