Hubspot Marketing

JULY 12, 2024

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. It’s also worth noting that the party may look a little different based on the types of community management out there.

Management 83

Management Food User-Generated Customer Acquisition 83

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network.

eBook 144

eBook Promotion User-Generated Inbound Marketing 144

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.) Let’s take a look.

Management 145

Management User-Generated Analytics Branding 145

Hubspot Marketing

JULY 12, 2024

They say if you can measure it, you can manage it. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.

Management 94

Management Whitepaper Promotion Health 94

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% 5 steps to promote your business on social media.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Reactivation and win-back For those who’ve drifted away, it’s not too late.

Management 95

Management Marketing Marketers CRM 95

Search Engine Land

JUNE 14, 2024

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated to helping individuals and organizations adopt best practices to ease project management burdens. These methodologies are adaptable to almost any field, including SEO.

Brand Management 87

Brand Management Management SEO Branding 87

Calvyn Lee Blog

NOVEMBER 14, 2024

Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

SocialPilot

APRIL 9, 2024

Reputation management of a single business location is hard enough. With the right multi-location reputation management strategies in place, you can manage the chaos and protect your business’s reputation across different locations. 9 Key Multi-Location Reputation Management Strategies 1.

Management 78

Management User-Generated Promotion Influencer Marketing 78

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion 98

Promotion Marketing Marketers Advertising 98

Hootsuite

APRIL 28, 2023

And if you happen to promote your brand and connect with new partners or potential customers along the way? LinkedIn groups are a feature of LinkedIn that allow users with shared interests to connect. To adjust settings, edit your page content, or review members, tap the Manage Group or Edit Group buttons on the left-hand side.

Management 145

Management Social Media Marketing Promotion User-Generated 145

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result. SUBSCRIBE See terms.

Management 113

Management SEO User-Generated Customer loyalty 113

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? A different approach might focus more on user-generated content, interactive polls, or influencer collaborations if engagement is the priority. Align your goals with your content calendar.

User-Generated 94

User-Generated Education Promotion Management 94

Scoop.it!

APRIL 18, 2024

Community-centric content management is vital in thought leadership as it ensures that content is tailored to the specific needs and interests of a community, fostering a stronger connection and building trust. TikTok’s Ads Manager is a fantastic example of how great it can be to have access to audience insights.

Thought Leadership 86

Thought Leadership Management Transform User-Generated 86

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? They can also severely impact your reputation.

Management 116

Management Branding User-Generated Energy 116

Scoop.it!

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. For anyone hoping to learn how to promote their website, this is good news. This is a great way to generate authentic interest in your site.

Promotion 91

Promotion SEO User-Generated Energy 91

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. I've also used WordPress professionally as a content manager and freelance writer. What is Medium?

Promotion 122

Promotion eCommerce SEO Affiliate Marketing 122

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. That’s where a Net Promoter Score, also called an NPS score, can help. NPS makes it clear who your promoters are. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors.

Promotion 122

Promotion Customer loyalty Gen Z Customer Journey 122

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 133

Management Customer CRM Customer Journey 133

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Reactivation and win-back For those who’ve drifted away, it’s not too late.

Management 62

Management Marketing Marketers CRM 62

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management? With a reputation management plan, you’ll know when someone calls out your brand and the mood of that mention. Plus, you’ll have a plan to address it.

Management 122

Management Shoppers User-Generated Place 122

Orbit Media Studios

DECEMBER 14, 2021

But, what if your users could do this for you — for free? It’s called user-generated content (UGC), and it can be invaluable to your business. How do you encourage user-generated content while improving your online experience? Feature real user reviews on your website. Involve your team. Know your brand.

User-Generated 52

User-Generated Shoppers Product Branding 52

Martech

NOVEMBER 14, 2024

Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. Fast forward to today and your SaaS expenses ballooned.

Customer 104

Customer User-Generated Marketing Marketers 104

Hootsuite

SEPTEMBER 27, 2021

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase. Promote your company culture. Easily manage all the social media profiles for your boring product using Hootsuite.

Promotion 145

Promotion Product Branding Logistics 145

Sprout Social

SEPTEMBER 1, 2022

In this article, we’ll help you create a game plan for YouTube community management so you can build and maintain a successful presence for the long haul. Why YouTube channel management matters. Ultimately, effective YouTube channel management increases your visibility. What do YouTube channel managers do? Let’s dive in.

Management 126

Management Branding User-Generated Entertainment 126

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Management 137

Management Real Estate Food User-Generated 137

Hootsuite

JULY 21, 2022

ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value. When your ROI is above 0, your marketing investments are generating money for your business. We want a positive ROI! Their basic plan is $9.99.

Promotion 120

Promotion Finance Analytics User-Generated 120

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? We’ve rounded up a list of tools that can help with a variety of aspects of community management.

Management 135

Management Price User-Generated Copywriting 135

Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. Kelsie Swensen, a marketing manager at Egencia, attested to how one particular software made her look like a rock star internally. Click To Tweet.

Promotion 134

Promotion Product Customer Thought Leadership 134

Jeff Bullas

FEBRUARY 9, 2023

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. TLDR: Useviral is the best service for Instagram promotions, which our team has independently tested. What is an Instagram bot, and how do they work? Perfect, right?

User-Generated 308

User-Generated Management Price Promotion 308

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). The link boxes in the snapshot box refer to results related to the AI-generated response, according to Google.

Management 96

Management PR User-Generated SEO 96

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. Generates new business Google reviews work wonders in driving brand awareness. Let’s get started.

Management 88

Management Branding User-Generated Customer 88

Buffer Marketing

JULY 3, 2023

Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 7 questions to ask when comparing Buffer and Sprout Social 1.

Management 89

Management Price User-Generated Analytics 89

Hootsuite

MAY 27, 2021

Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. Ultimately, when you pay to promote a Tweet , you’re just purchasing a delivery mechanism. Hypothesis: Promoted Tweets with link previews get higher click-through-rates than promoted Tweets with images.

Promotion 94

Promotion Fashion User-Generated Analytics 94

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Reputation management helps you maintain a professional image and improve your customers’ perception of your brand.

Management 109

Management Analytics User-Generated Branding 109

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion? Post a countdown on Instagram Stories.

Promotion 111

Promotion User-Generated Price Energy 111