Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Semantic SEO. Technical SEO. User intent matching.

SEO 113

SEO Logistics User-Generated Finance 113

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Search Engine Land

JULY 23, 2024

Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? Early analysis suggests that AI still falls short, particularly in technical SEO analysis. While this study primarily used basic prompts, some users report better results with more detailed prompt crafting.

SEO 108

SEO Transform Non-Profit User-Generated 108

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 116

SEO Law User-Generated Analytics 116

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. I had no idea how to generate a keyword strategy for buyers. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. So, SEOs must be tactical to win clicks and conversions. Processes to manage leads.

SEO 104

SEO CRM User-Generated Education 104

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 90

SEO Price User-Generated Analytics 90

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. Experience Once your content is discovered, the next focus is user experience. Leveraging AI opportunities.

SEO 118

SEO Gen Z Customer Journey User-Generated 118

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. It’s more than just link bait; it’s future-proofing your SEO strategy. At a high level, the goal of this research is to make sure the data collected can inform your SEO and content strategy.

Whitepaper 112

Whitepaper SEO Transform Health 112

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. Step 1: Identify Your SEO Competitors If you want to find competitors keywords, focus on SEO competitors.

SEO 102

SEO User-Generated Management Product 102

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO 106

SEO Transform Education User-Generated 106

Search Engine Land

AUGUST 1, 2024

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. In this article, we’ll touch on key skills, both hard and soft, that I think are critical to enterprise SEO today and beyond. Building AppScripts.

SEO 98

SEO PR User-Generated Education 98

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 108

SEO Price Analytics Key Performance Indicator 108

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

Transform 98

Transform Management User-Generated Energy 98

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 89

Management CRM Price SEO 89

Litmus

SEPTEMBER 25, 2024

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. SEO and PPC: Increases visibility and attracts high-quality leads. AI can identify patterns in user behavior to segment audiences and deliver targeted recommendations.

Management 96

Management Marketing Marketers CRM 96

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO 98

SEO Customer Real Estate User-Generated 98

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. In 2023, 13 million U.S.

Transform 140

Transform Search Marketers User-Generated SEO 140

Search Engine Land

SEPTEMBER 19, 2024

Below, I’ll break down the most common HTTP status codes for SEO , including which status codes are crucial, why they matter and how to stay on top of them. How HTTP status codes impact SEO. Importance of HTTP status codes for SEO. HTTP status code categories and SEO. Managing redirects. 1xx: Informational.

SEO 97

SEO User-Generated Management Health 97

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO 88

SEO PR User-Generated Non-Profit 88

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

Transform 136

Transform Whitepaper User-Generated CMO 136

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price 133

Price SEO User-Generated Management 133

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” But then, a new article pops up discussing how AI is changing SEO.

SEO 100

SEO Finance User-Generated Food 100

Martech

AUGUST 5, 2024

I recently experimented with Midjourney to generate an image of two hikers. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity. Trade-offs Currently, many AI image generators charge a subscription fee. This is where SEO-like tactics will come in.

Product 128

Product User-Generated Price Entertainment 128

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. Why Is SEO Important for Real Estate Sites?

Real Estate 90

Real Estate SEO Price User-Generated 90

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Pricing : Starts at $15/user/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Backlinko

DECEMBER 5, 2024

In this guide, were going to show you exactly how to maintain your SEO the right way. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings. Perform SEO maintenance so it doesnt happen to you.

SEO 94

SEO Health User-Generated Analytics 94

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 107

Promotion Social Media Marketing User-Generated SEO 107

Martech

NOVEMBER 6, 2024

billion users , TikTok has the rare potential to drive both sales and increase brand audience connections. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. With over 1.9

Transform 127

Transform Advertising Advertisers Branding 127

Backlinko

DECEMBER 23, 2024

Make sure they can find you online through search engine optimization (SEO). Why Contractors Need SEO Done right, SEO makes your contracting business more visible online. My team launched an SEO campaign for them to rank them for important keywords that their prospects are searching: This drives valuable traffic to their site.

SEO 96

SEO User-Generated Analytics Place 96

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here.

User-Generated 125

User-Generated Marketing Mix Communications Advertisers 125

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Jeff Bullas

FEBRUARY 20, 2023

Others veer towards creative, meaningful SEO copywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. The art of SEO copywriting goes much deeper than meets the eye.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. And we’ve analyzed what their introduction means for the world of SEO. AI Overviews are AI-generated summaries of results for your search query. Why Are AI Overviews Important for SEOs? search queries.

User-Generated 108

User-Generated SEO eCommerce Management 108

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Large language models (LLMs).

Transform 116

Transform User-Generated SEO Communications 116

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. When you stop paying, your visibility vanishes.

Branding 128

Branding SEO User-Generated Price 128

Backlinko

FEBRUARY 27, 2025

Thats why JavaScript SEO is essential. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: Thats the impact of effective JavaScript SEO. JavaScript SEO is the process of optimizing JavaScript websites. Aligning JavaScript websites with SEO best practices can boost organic search rankings.

SEO 79

SEO User-Generated Communications eCommerce 79