Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. Brands might also feel more equipped to handle these challenges internally, having developed in-house communications teams or clear frameworks for managing public perception.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 125

Shoppers Shopper Market Millennials Retail 125

Martech

OCTOBER 28, 2022

“ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face. Four universal digital marketing pain points. “ Time and resource constraints.

Digital Marketing 141

Digital Marketing Advertisers Advertising Shopper Market 141

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We pivoted and started to learn more about third-party services. Read more here. Why we care.

Shopper Market 121

Shopper Market Millennials Shoppers Shipping 121

Martech

APRIL 20, 2023

Personalized precision with customers Supermarket chain Kroger is another major retailer with a robust RMN, called Kroger Precision Marketing (KPM). KPM is managed under a wholly-owned subsidiary, 84.51˚. The common denominator is data science,” said Brian Spencer, KPM’s marketing director. “We

Shoppers 116

Shoppers Retail Customer Journey Shopper Market 116

Search Engine Land

OCTOBER 28, 2022

“ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face. Four universal digital marketing pain points. “ Time and resource constraints.

Digital Marketing 95

Digital Marketing Advertisers Advertising Shopper Market 95

SmartBrief - Marketing

AUGUST 24, 2023

” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry. And effective measurement will continue to drive confidence essential to earn and retain the big marketing budgets that await the future of retail media.

Retail 52

Retail Shoppers Transform Gen Z 52