Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. Brands might also feel more equipped to handle these challenges internally, having developed in-house communications teams or clear frameworks for managing public perception. Now that we know what Clients are looking for, how should Agencies respond?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 123

Shoppers Shopper Market Millennials Retail 123

Martech

OCTOBER 28, 2022

“ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face. Four universal digital marketing pain points. “ Time and resource constraints.

Digital Marketing 141

Digital Marketing Advertisers Advertising Shopper Market 141

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. ” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry.

Retail 52

Retail Shoppers Transform Gen Z 52