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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Martech

Unsure of what to choose, a personal shopper comes up to you. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. average above target in 2023.

Shoppers 117
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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Loyalty management key features. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis.

Retail 108
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Pinterest introduces Performance+ ad campaign suite

Martech

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. GenAI creative tools. Promotions. Processing.

Shoppers 121
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Salesforce launches Agentforce for Retail

Martech

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. ” The new skills available include: Order management. Inventory management. Mobile first design. Self-explanatory.

Retail 127
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Google adds generative AI insights, shopping ad campaign goals

Martech

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. AI-powered insights. Automated in-store availability.

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2024 online holiday spending set for record year with $240 billion in sales

Martech

online holiday shoppers are expected to spend $240.8 The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release.

Gen Z 120
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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Popular for furniture. Get MarTech! In your inbox.

Shoppers 108