Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 67

Social Media Marketing Transform User-Generated Customer loyalty 67

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. It’s designed for beginners.

Social Media Marketing 100

Social Media Marketing Copywriting Price Marketing 100

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. What can Facebook marketing tools do?

Social Media Marketing 143

Social Media Marketing Transform Analytics Marketing 143

Jeff Bullas

MARCH 1, 2023

Flick Flick will help you make finding and managing your hashtags easier and more effective. With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. These plans are available for $12.99, $19.99 and $39.99 per month, respectively.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here.

Social Media Marketing 108

Social Media Marketing Transform Gen Z User-Generated 108

Sachs Marketing Group

MARCH 4, 2023

Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you.

Social Media Marketing 110

Social Media Marketing Health User-Generated Marketing 110

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 100

Social Media Marketing Analytics Marketing Marketers 100

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 141

Social Media Marketing Analytics CRM Marketing 141

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda. Project Management.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Key Performance Indicator 141

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Sprout Social

MARCH 12, 2024

By using a Social Listening solution like Sprout’s, teams can set up queries that track millions of conversations happening worldwide to zero-in on key learnings in seconds and ensure they protect their brand globally. The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media Marketing 124

Social Media Marketing Gen Z Health Marketing 124

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hubspot Marketing

MAY 31, 2022

Social media marketing isn’t easy, and it’s even more challenging for introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.

Social Media Marketing 141

Social Media Marketing Energy Finance Marketing 141

Sachs Marketing Group

MARCH 15, 2024

A social media marketing agency specializes in creating, managing, and optimizing social media campaigns to boost a brand’s online presence. Without expert guidance, it’s easy to waste time and resources on ineffective social media strategies, leading to missed opportunities and stagnant growth.

Social Media Marketing 52

Social Media Marketing Marketing Marketers Analytics 52

Digital Marketer

SEPTEMBER 21, 2023

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced.

Social Media Marketing 85

Social Media Marketing Marketing Marketers Management 85

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 82

Social Media Marketing Marketing Strategy B2C Marketing 82

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 119

Social Media Marketing User-Generated Marketing Marketers 119

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency.

Social Media Marketing 108

Social Media Marketing Non-Profit Price Marketing 108

Buffer Marketing

OCTOBER 24, 2024

How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Everything else is already done.

Management 103

Management Social Media Marketing Energy Analytics 103

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

OnPassive Marketing

JULY 28, 2022

Social media marketing is a relatively new mode of marketing and gaining attention online. It’s been around for a while, but more and more people are taking advantage of social media as an easy way to promote their brand. This post talks about how social media marketing specialists can help your brand.

Social Media Marketing 74

Social Media Marketing Branding Marketing Marketers 74

Neil Patel

FEBRUARY 15, 2021

This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. That’s where social media marketing shortcuts come in handy. s” for sharing a story.

Social Media Marketing 145

Social Media Marketing Analytics Marketing Marketers 145

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 113

Social Media Marketing Retail Branding Shoppers 113

Hootsuite

APRIL 5, 2021

Any hot new social media app is bound to go through this rags-to-riches-to-Twitter-mockery trajectory (RIP, Google Plus ). We turned to our in-house expert — Nick Martin, Hootsuite’s Global Social Engagement Specialist — to find out if brands should pay attention to Clubhouse. Is your community there? Try it free today.

Social Media Marketing 137

Social Media Marketing Marketing Marketers Thought Leadership 137

Hootsuite

AUGUST 16, 2021

Easily manage all your social media in one place and save time with Hootsuite. The post Quiz: What Type of Social Media Marketer Are You in Friends Characters? appeared first on Social Media Marketing & Management Dashboard. Click me if you got Ross! Click me if you got Joey!

Social Media Marketing 134

Social Media Marketing Marketing Marketers Management 134

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. For many social marketers, 2020 was filled with burnout and stress.

Social Media Marketing 142

Social Media Marketing Marketing Marketers Copywriting 142

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. What do you want to see?

Social Media Marketing 137

Social Media Marketing Gen Z Direct Mail Communications 137

Search Engine Journal

JULY 23, 2021

This all-star lineup of social media marketing apps makes it easy to manage everything from collaboration and content creation to analytics. The post 25 Essential Social Media Marketing Apps for Your Smartphone appeared first on Search Engine Journal.

Social Media Marketing 135

Social Media Marketing Analytics Marketing Marketers 135

Buffer Marketing

JULY 10, 2023

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. The limited Tailwind plan might make marketers look elsewhere.

Social Media Marketing 89

Social Media Marketing User-Generated Price Marketing 89

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 118

Social Media Marketing Gen Z Millennials Influencer Marketing 118

Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management.

Management 98

Management Social Media Marketing Communications Place 98

Martech

MAY 6, 2022

Kaetlyn Graham, senior marketing manager at The Hershey Company, noted, “Since Twitch reaches a highly engaged target and enables on-pack branding and video advertising, the partnership just made sense.”. It even encouraged customers to take selfies wearing the masks to foster engagement on social channels.

Social Media Marketing 106

Social Media Marketing Non-Profit User-Generated Transform 106

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management 93

Management User-Generated Entertainment Social Media Marketing 93