Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. It’s designed for beginners.

Social Media Marketing 117

Social Media Marketing Copywriting Price Marketing 117

Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Sprout Social

MARCH 12, 2024

By using a Social Listening solution like Sprout’s, teams can set up queries that track millions of conversations happening worldwide to zero-in on key learnings in seconds and ensure they protect their brand globally. The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketing 127

Buffer Marketing

OCTOBER 24, 2024

How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Everything else is already done.

Management 119

Management Social Media Marketing Energy Analytics 119

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management 100

Management User-Generated Entertainment Social Media Marketing 100

Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management.

Management 104

Management Social Media Marketing Communications Place 104

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketing 72

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 110

Management Price Analytics User-Generated 110

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Management 133

Management COS Social Media Marketing Shoppers 133

Buffer Marketing

SEPTEMBER 2, 2024

Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list. At a glance: The 7 best social media management tools (and various alternatives) Click on one of the tools below to jump to a section, or scroll on for a big-picture overview in the table.

Management 112

Management Price CRM Social Media Marketing 112

Social Media Examiner

MAY 2, 2024

In this article, you’ll discover how to create systems to help you better manage your ideas. Why Is Idea Management Important? Are you looking for a proven process to capture and act on your ideas?

Management 125

Management Social Media Marketing Marketers Marketing 125

Hubspot Marketing

JULY 12, 2024

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. Community management challenges are real and can be hard to navigate if you're new to the field. Top 8 Community Management Challenges Here are several community management challenges and how the experts overcome them.

Management 94

Management Communications Social Media Marketing Digital Marketing 94

Social Media Examiner

FEBRUARY 27, 2024

The API allows […] The post Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More appeared first on Social Media Examiner. . #1: Facebook Groups Changes On January 23, Meta announced it would shut down the Facebook Groups API within 90 days.

Management 135

Management Social Media Marketing Marketing Marketers 135

Social Media Examiner

JANUARY 2, 2024

. #1: Instagram Live Video Live Producer All Instagram professional account holders can access Live Producer, allowing them to go live using third-party streaming […] The post Instagram Updates: Stories Tools, Engagement Management, 2024 Content Trends, and More appeared first on Social Media Examiner.

Management 134

Management Social Media Marketing Marketing Marketers 134

SMEI

DECEMBER 20, 2022

By working together, CMOs and CTOs can develop and implement technology solutions that allow for the collection and analysis of customer data, enabling more targeted and effective marketing efforts. Free Marketing Guide. Download the Definitive Guide for Marketing Managers. Get Your Free Marketing Guide Now.

Transform 51

Transform Marketing Marketers Manufacturing 51

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Jeff Bullas

DECEMBER 2, 2022

A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. I have read it from cover to cover and it provides tips and tactics that you can apply to your social media marketing strategy. YouTube is the second biggest search engine after Google.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Some would argue social marketers are those in the greatest need of a pick-me-up during the holiday season. We turned to our internal team and Sprout’s community, The Aborteum , to find out which gifts are at the top of social marketers’ wish lists this year.

Management 69

Management Health Price Fashion 69

Social Media Examiner

MARCH 6, 2024

Defining the Modern Content Creator and Evolving Social Media Marketing Strategist Content creators and social media managers […] The post How Marketing Strategists Can Become In-House Content Creators appeared first on Social Media Examiner.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Management 127

Martech

JANUARY 26, 2024

Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. Now there are upwards of 20 people on her team.

Social Media Marketing 126

Social Media Marketing B2C CMO Management 126

SMEI

JANUARY 5, 2024

Sales Management Certifications: For those inclined towards leadership roles in sales, certifications like Certified Sales Executive (CSE) provide an edge. How Sales & Marketing Certification Makes Your Resume Stand Out Competitive Edge in Job Applications In a pool of applicants, those with certifications undoubtedly stand out.

Transform 182

Transform Marketing Marketers Management 182

Jeff Bullas

FEBRUARY 12, 2023

However, managing your Instagram account to keep it active and engaging every day would take tremendous time and effort. Not to mention the time you need to spend on your other social media accounts as well. However, using these automation tools will only hurt your brand and Instagram account in the long run.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Jeff Bullas

FEBRUARY 6, 2023

Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. Their service is a bit on the pricey side, so if you’re looking to see good results and money is no object, Stellation Media could be a great choice for you.

User-Generated 305

User-Generated Management Price Energy 305

Jeff Bullas

DECEMBER 13, 2022

Fatal mistake #05: Not using social media for lead generation. Most SaaS companies use social media marketing as a top-of-the-funnel strategy. But keeping it restricted to TOFU could result in you missing out on exciting lead generation opportunities that some social platforms offer. This is okay.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 122

Thought Leadership Social Media Marketing Marketing Marketers 122

Social Media Examiner

JUNE 3, 2024

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help?

Social Media Marketing 128

Social Media Marketing Marketing Marketers Marketing Strategy 128

SocialPilot

SEPTEMBER 5, 2024

All this proves that social media demands a lot more than mere participation. SocialPilot is the social media management partner for several travel agencies and businesses. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 88

Promotion Social Media Marketing User-Generated SEO 88

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media Marketing 130

Social Media Marketing Communications User-Generated Customer loyalty 130

Jeff Bullas

FEBRUARY 5, 2023

If you have any doubts, they will be quickly eased, as you’ll have your own dedicated account manager, and getting started is really easy, simply choose your package and purchase. I’m not recommending you buy millions of followers tomorrow and forget about all of the success principles of social media marketing.

Price 307

Price Promotion Social Media Marketing Branding 307

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 123

Social Media Marketing Key Performance Indicator Influencer Marketing Management 123

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 139

Social Media Marketing Marketing Marketers Influencer Marketing 139

Buffer Marketing

JUNE 11, 2024

Sprout Social is a great social media tool for social media managers or creators lucky enough to have the budget.    I’m a former social media manager and creator, and I’ve been around the block when it comes to social media management and analytics platforms.

Price 110

Price Social Media Marketing User-Generated Analytics 110

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. My first blogging revenue introduction came via an email from Jonny (who lived in New Zealand and loved my blog) inquiring if I would run a workshop on social media marketing.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? “The LLaMa LLM seems to be gaining some popularity among certain corners of the market.

Social Media Marketing 140

Social Media Marketing Advertising Advertisers Place 140