Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Customer loyalty 72

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 112

Management Price Analytics User-Generated 112

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. All this proves that social media demands a lot more than mere participation.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app.

Gen Z 112

Gen Z Affiliate Marketing Fashion Social Media Marketing 112

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Martech

SEPTEMBER 12, 2024

Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Unified Platform Experience manages corporate and local social accounts from a single interface.

Transform 113

Transform User-Generated Analytics Social Media Marketing 113

Buffer Marketing

JANUARY 7, 2025

Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi!

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. The post Essential KPIs to measure generative AI’s success in marketing appeared first on MarTech.

User-Generated 129

User-Generated Social Media Marketing Marketing Marketers 129

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Its social proof of everything you claim. Organic Marketing Examples 1.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system.

Non-Profit 113

Non-Profit Direct Mail eCommerce User-Generated 113

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 114

Social Media Marketing User-Generated Food Branding 114

Hootsuite

SEPTEMBER 18, 2024

Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights. #1 1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises.

User-Generated 107

User-Generated Social Media Marketing Management Analytics 107

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Martech

NOVEMBER 6, 2024

The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 billion users , TikTok has the rare potential to drive both sales and increase brand audience connections. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. billion by 2026.

Transform 125

Transform Advertising Advertisers Branding 125

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   The types of applications you can use range from task management apps, project management apps, asynchronous apps for meetings, note-taking, and sending messages to note apps for all ideas and plans.

Social Media Marketing 121

Social Media Marketing Product Marketing Marketers 121

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

Marketing Insider Group

SEPTEMBER 3, 2024

Linking to related content improves the user experience and helps search engines crawl your site. Technical SEO Site Speed Optimization: Create a fast-loading website to maximize the user experience and improve your search rankings. A mobile-friendly website is better for the overall user experience and assists with SEO.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

SocialPilot

JULY 24, 2024

Make ROI and data-driven decisions: Social media success goes beyond these vanity metrics. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. Applause rate What’s an applause rate?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. In other words, digital content could also be defined as online media created for content marketing.

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Hootsuite

SEPTEMBER 18, 2024

Posts published between 7 and 11 am on Tuesdays and Wednesdays, and 10 am and noon on Fridays seem to generate the highest engagement. Best time to post on X (Twitter) Thursday night (10 pm) and Friday evening (8 pm) Tweets tend to generate the highest engagement for financial institutions on X. Here’s what our research says.

User-Generated 109

User-Generated Social Media Marketing Communications Management 109

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Create polls to spark discussion Polls are a staple feature on most social platforms.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Predis.ai: Competitor analysis for social media Source: Predis.ai

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. These hashtags violate Instagram’s user guidelines and terms of service.

User-Generated 117

User-Generated Food Management Price 117

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). Instagram users will make at least one purchase through the platform in 2025.

eCommerce 81

eCommerce User-Generated Shoppers Entertainment 81

Buffer Marketing

NOVEMBER 14, 2024

💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

JANUARY 21, 2025

Organic social media is the key ingredient in bringing all of those pieces together. 8 organic social media growth techniques to try in 2025 Lets break down the most important strategies for organic growth so you can make the most of your social media marketing strategy this year.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

Whitepaper 121

Whitepaper User-Generated eBook Analytics 121

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 126

Content Marketing Transform User-Generated Marketing 126

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool.

Influencer Marketing 113

Influencer Marketing Branding Affiliate Marketing Fashion 113

Hootsuite

JULY 10, 2024

To use social listening strategically, you need a clear purpose for your social listening plan. — Warby Parker (@WarbyParker) June 27, 2024 You don’t have to limit all of your social listening activities to one goal. The first type of reaction to social listening is day-to-day engagement.

User-Generated 121

User-Generated PR Branding Management 121

Martech

JANUARY 13, 2025

Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. Dig deeper: U.S.

Law 128

Law User-Generated Email Marketing Education 128

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. And more than 80% of marketers feel AI has already positively impacted their work. AI’s role in social media marketing goes beyond content creation and scheduling.

User-Generated 104

User-Generated Influencer Marketing Management Health 104