Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 80

Social Media Marketing Marketing Marketers Influencer Marketing 80

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Customer loyalty 72

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 111

Management Price Analytics User-Generated 111

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 75

Social Media Marketing User-Generated Marketing Marketers 75

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. All this proves that social media demands a lot more than mere participation.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 114

Social Media Marketing User-Generated Influencer Marketing Management 114

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app.

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

Martech

SEPTEMBER 12, 2024

Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Unified Platform Experience manages corporate and local social accounts from a single interface.

Transform 113

Transform User-Generated Analytics Social Media Marketing 113

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. The post Essential KPIs to measure generative AI’s success in marketing appeared first on MarTech.

User-Generated 129

User-Generated Social Media Marketing Marketing Marketers 129

Buffer Marketing

JANUARY 7, 2025

Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi!

Price 118

Price Thought Leadership Transform User-Generated 118

Hootsuite

SEPTEMBER 18, 2024

Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights. #1 1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises.

User-Generated 114

User-Generated Social Media Marketing Management Analytics 114

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Its social proof of everything you claim. Organic Marketing Examples 1.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. Generate leads?

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system.

Non-Profit 113

Non-Profit Direct Mail eCommerce User-Generated 113

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

APRIL 10, 2025

Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Most marketers underestimate the power of Pinterest. million organic views generated for a single campaign and an 854% boost in blog traffic. Processing.

Content Marketing 98

Content Marketing User-Generated CRM Social Media Marketing 98

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 111

Social Media Marketing User-Generated Food Branding 111

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Martech

NOVEMBER 6, 2024

The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 billion users , TikTok has the rare potential to drive both sales and increase brand audience connections. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. billion by 2026.

Transform 125

Transform Advertising Advertisers Branding 125

Marketing Insider Group

SEPTEMBER 3, 2024

Linking to related content improves the user experience and helps search engines crawl your site. Technical SEO Site Speed Optimization: Create a fast-loading website to maximize the user experience and improve your search rankings. A mobile-friendly website is better for the overall user experience and assists with SEO.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Hootsuite

SEPTEMBER 18, 2024

Posts published between 7 and 11 am on Tuesdays and Wednesdays, and 10 am and noon on Fridays seem to generate the highest engagement. Best time to post on X (Twitter) Thursday night (10 pm) and Friday evening (8 pm) Tweets tend to generate the highest engagement for financial institutions on X. Here’s what our research says.

User-Generated 116

User-Generated Social Media Marketing Communications Management 116

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   The types of applications you can use range from task management apps, project management apps, asynchronous apps for meetings, note-taking, and sending messages to note apps for all ideas and plans.

Social Media Marketing 119

Social Media Marketing Product Marketing Marketers 119

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 120

Social Media Marketing User-Generated Education Customer 120

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

SocialPilot

JULY 24, 2024

Make ROI and data-driven decisions: Social media success goes beyond these vanity metrics. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. Applause rate What’s an applause rate?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 93

B2C Social Media Marketing User-Generated Entertainment 93

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space.

Real Estate 43

Real Estate Social Media Marketing Marketing Strategy Transform 43

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

User-Generated 138

User-Generated Thought Leadership Promotion Analytics 138

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Create polls to spark discussion Polls are a staple feature on most social platforms.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. In other words, digital content could also be defined as online media created for content marketing.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Hootsuite

JULY 10, 2024

To use social listening strategically, you need a clear purpose for your social listening plan. — Warby Parker (@WarbyParker) June 27, 2024 You don’t have to limit all of your social listening activities to one goal. The first type of reaction to social listening is day-to-day engagement.

User-Generated 128

User-Generated PR Branding Management 128

Hootsuite

SEPTEMBER 11, 2024

Surprisingly, content posted after 10 pm on Thursdays and Fridays also seems to generate higher than average engagement. How often should you post on social media in healthcare? Different social networks offer different content formats — but how do you decide which should dominate your content mix?

User-Generated 112

User-Generated Social Media Marketing Analytics Management 112

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C.

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Predis.ai: Competitor analysis for social media Source: Predis.ai

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 109

Gen Z Social Media Marketing Millennials User-Generated 109