SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 108

Social Media Marketing Transform Gen Z User-Generated 108

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98

Sachs Marketing Group

MARCH 4, 2023

Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you. billion monthly active users, Facebook is the most popular social media platform worldwide.

Social Media Marketing 110

Social Media Marketing Health User-Generated Marketing 110

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is user-generated content? An example of user-generated content from Calvin Klein.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 102

Social Media Marketing Analytics Marketing Marketers 102

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Social media is no different.

Social Media Marketing 119

Social Media Marketing User-Generated Marketing Marketers 119

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management 90

Management User-Generated Entertainment Social Media Marketing 90

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 78

Social Media Marketing Marketing Strategy Marketing B2C 78

Buffer Marketing

JULY 10, 2023

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1. The limited Tailwind plan might make marketers look elsewhere.

Social Media Marketing 91

Social Media Marketing User-Generated Price Marketing 91

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Martech

MAY 6, 2022

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. TikTok launched the campaign and let its users do the rest.

Social Media Marketing 113

Social Media Marketing Non-Profit User-Generated Transform 113

Neil Patel

FEBRUARY 15, 2021

This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. That’s where social media marketing shortcuts come in handy. s” for sharing a story.

Social Media Marketing 145

Social Media Marketing Analytics Marketing Marketers 145

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 117

Social Media Marketing Gen Z Millennials Influencer Marketing 117

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. 433 million users are nothing to sniff at either.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Goal 4: Boosting user engagement.

Social Media Marketing 97

Social Media Marketing PR User-Generated Marketing 97

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. billion users worldwide. Marketing Land ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

MARCH 11, 2020

Here are just a few key numbers to keep in mind for context: 675+ million users worldwide. 303 million monthly active users. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. 303 million monthly active users. 9% of US users visit the site multiple times a day.

Social Media Marketing 144

Social Media Marketing Gen Z User-Generated Education 144

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Long-term ads.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 88

Management Price Analytics User-Generated 88

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Management 134

Management COS Social Media Marketing Shoppers 134

Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). 1 Social Media Tool Create. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Reputation management.

Management 104

Management Price Analytics User-Generated 104

Hootsuite

APRIL 28, 2023

LinkedIn groups are a feature of LinkedIn that allow users with shared interests to connect. social media marketing!) To adjust settings, edit your page content, or review members, tap the Manage Group or Edit Group buttons on the left-hand side. LinkedIn groups can be based around a specific industry (e.g.,

Management 145

Management Social Media Marketing Promotion User-Generated 145

Martech

OCTOBER 4, 2023

Dig deeper: Hate speech on social media can significantly damage brands: Study Why we care. This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools. What has Google said? Stay tuned. Get MarTech! In your inbox.

Management 131

Management User-Generated Advertisers Advertising 131

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. If not, we don’t blame you.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

Sprout Social

AUGUST 17, 2021

Social media marketing involves much more than just posting on social media. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. Sprout Social.

Management 135

Management Price User-Generated Copywriting 135

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Management 116

Management Social Media Marketing Communications Analytics 116

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

Management 122

Management Shoppers User-Generated Place 122

Buffer Marketing

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Management 95

Management Social Media Marketing Finance Entertainment 95

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. All this proves that social media demands a lot more than mere participation.

Promotion 90

Promotion Social Media Marketing User-Generated SEO 90

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 127

Management Gen Z CRM Shipping 127

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Management 108

Management Product Key Performance Indicator Health 108

Sprout Social

SEPTEMBER 19, 2019

Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on social media.

Social Media Marketing 90

Social Media Marketing Influencer Marketing Marketing Marketers 90