SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Martech

JANUARY 20, 2025

For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

Brand Management 105

Brand Management User-Generated Marketers Marketing 105

Hubspot Marketing

APRIL 24, 2019

For instance, let's say you inform your marketing department that your overall goal is to "grow international brand awareness". Now, when your social media marketing manager is crafting her quarterly video campaign, she'll think to herself -- Hmm. How can I increase international brand awareness?

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Video Marketing 145

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Yes, there is.

Video Marketing 81

Video Marketing User-Generated Marketers Marketing 81

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Hubspot Marketing

OCTOBER 17, 2022

Now, brands and creators can quickly find and manage their communications in one location — partnership messages. These messages skip the request folder and get priority placement — making it easier than ever to find and manage branded content partnerships. Gone are the days of missed opportunities because of a busy inbox.

Social Media Marketing 142

Social Media Marketing Marketers Marketing Promotion 142

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. How is AI used in Social Media? Let’s shed more light on it’s use cases.

Transform 121

Transform Social Media Marketing User-Generated Advertisers 121

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Adobe Experience Cloud Blog

JANUARY 6, 2017

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Matt Heinz.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. Read next: Ultimate guide to social media marketing.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Education 112

Hubspot Marketing

JUNE 22, 2022

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. In fact, 31% of marketers are currently leveraging short-form video , and 29% plan to leverage it for the first time this year. There's no real competition here (yet).

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

SocialPilot

FEBRUARY 9, 2024

Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

MAY 16, 2023

With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? This program covers everything from social media marketing to website optimization.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145

Hubspot Marketing

MAY 9, 2019

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Social Media Course by HubSpot Academy.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Hootsuite

JANUARY 12, 2022

YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”. billion daily views globally.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Martech

JUNE 3, 2022

Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others. Tools Covered: Google Tag Manager, Google Data Studio, Constant Contact and many more. Simplilearn’s Digital Marketing Specialist. Fees: $3195. month billed annually.

Digital Marketing 110

Digital Marketing Analytics Marketers Marketing 110

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. How to use LinkedIn native video.

Transform 145

Transform Promotion User-Generated Management 145

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 145

Transform Food User-Generated Branding 145

Digital Marketer

JULY 11, 2023

Here are a few key elements of viral videos: They tell a story They aren’t promotional They connect with the emotions of your audience They are relevant They make people laugh How to Create Viral Short Videos for Social Media Step by Step Follow these simple techniques to create short-form videos that generate more views in a shorter period.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

SocialPilot

APRIL 25, 2024

To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. From there, you can manage everything from uploading and editing videos to understanding your audience and growing your channel. You’re not alone! What can you do in YouTube Studio?

Analytics 111

Analytics Transform Management Video Marketing 111

Martech

OCTOBER 2, 2024

The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. We’re managing people’s retirement.” Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. Trust is really important,” Rosenblum said. “We’re

Branding 70

Branding Millennials Finance CMO 70

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Request a demo Customer service Sprout’s social media customer service solution goes beyond responding to comments.

Branding 136

Branding Price Influencer Marketing Transform 136

Buffer Marketing

JANUARY 30, 2025

Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Is your goal to drive traffic to your website, grow an email list, or get more leads? She emphasized focusing on what’s sustainable and building systems to support it. " [Link to interview] 3.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Hootsuite

JUNE 1, 2022

You can create behind-the-scenes content , how-to videos , or even just funny clips that show off your brand’s personality. Scheduling your Reels in advance can help you streamline your video marketing strategy and make sure your content Reels are getting in front of your target audience at the right time. Try it for Free.

Entertainment 132

Entertainment Social Media Marketing Video Marketing Management 132

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Download the free guide now.

User-Generated 135

User-Generated SEO Social Media Marketing Analytics 135

Buffer Marketing

JUNE 9, 2023

We managed to reply to everyone within three weeks of closing the application, but that was still a pretty long timeline as far as these things go. As a result, we have to make some pretty difficult decisions. Applying for a job can be time-consuming, and we had a detailed application process.

Social Media Marketing 113

Social Media Marketing Management Place Communications 113

Hootsuite

MAY 25, 2023

Learn more about mastering the art of social SEO here. 30% of Realtors use social media management tools daily We’re not surprised at this number at all. As helpful as social media can be as a business tool, it also takes a lot of elbow grease to do right. Check out our guide to social media marketing here.

Real Estate 111

Real Estate User-Generated Inbound Marketing Social Media Marketing 111

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Communications 145

Communications Promotion Social Media Marketing Management 145

Rock Content

NOVEMBER 16, 2015

That’s especially true for content managers, who are constantly trying to stay abreast of the latest trends in social media marketing—not to mention a variety of other categories. Videos can provide quick tutorials on how to use new social platforms in a more engaging way than just about any other medium.

Social Media Marketing 105

Social Media Marketing Video Marketing Management Content Marketing 105

Rock Content

NOVEMBER 5, 2023

However, putting together a marketing budget from scratch (or making major changes to an existing one) can be tough when you’re not sure where to start. Here we’ll go over everything you need to know about how to manage a marketing budget and set your company up for ongoing success. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Inbound Marketing 52

Buffer Marketing

SEPTEMBER 25, 2023

AI content creation tools can help you here, especially when saving time in social media post creation. These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to assist in creating, optimizing, and managing content for various social media platforms.

Transform 131

Transform User-Generated Social Media Marketing Analytics 131

Hootsuite

JULY 21, 2020

To access your LinkedIn video analytics click on the Me profile icon on the top of the homepage. Under MANAGE, click on Posts & Activity. From there, locate your video with the Posts tab. Click on it, and then click on Analytics below your video ( LinkedIn ). Ready to put your video marketing plan into action?

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Adobe Experience Cloud Blog

OCTOBER 2, 2015

I’ve landed my dream job managing events at Marketo, checked things off my bucket list (think: traveling internationally and running a multi-activation event at SXSW), and I have forced myself outside of my comfort zone on numerous occasions. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Hubspot Marketing

AUGUST 7, 2019

Example of Podcast Content Marketing. Harvard Business Review (HBR) has a weekly podcast called HBR IdeaCast which features industry leaders in both business and management. According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. HubSpot social media software.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

SocialPilot

APRIL 8, 2024

That allows you to schedule content with any TikTok video length for any time in the future. Take complete control of your TikTok content management. Post at the Best Times for Your Audience Optimizing your content with the best length for TikTok videos is not enough. You need to schedule it for the best time to post on TikTok.

User-Generated 119

User-Generated Video Marketing Analytics Social Media Marketing 119