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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. We’re starting to see these profound transformations. IT plays a critical role in supporting business owners with data management, security, and other key infrastructure.

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What is a Content Management Workflow? Why You Need One in 2022

Hubspot Marketing

In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. Strategists, writers, editors, and managers are people you would have on your content team. Content Workflow Management. Content has to be created, edited, shared or managed somewhere.

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Beyond attendance: Unlocking B2B growth with event-led Strategies

Martech

However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. When events are focused on win rate among the attendees, it transforms the event planning process from the start.

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How To Create A Customer Success Track

Duct Tape Marketing

Key Takeaway: What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? Then, you go to work on designing what I’m calling a Customer Success Track that maps out this transformation from where your customers are now to where they want to be.

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Email marketers have to successfully ‘manage up’ to executives with excellent analytical skills and storytelling skills,” says Shaw.

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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. These are the very basics of technology management; it’s mind boggling.

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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

Automated user management in workflows. Comprehensive campaign management with marketing event e enhancements. How it helps you This flexibility allows managers to strategically allocate more meetings to top performers or gradually integrate new team members by assigning them fewer meetings. Open invoice editing.

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