Remove Management Remove Succession Planning Remove Transform
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How to START building a modern digital marketing plan

Search Engine Land

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Here, you’ll define the aspects needed to manage and measure the successes and provide accountability for the plan.

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ABM Success: Plan, Execute, Evaluate, Breathe, Repeat

Adobe Experience Cloud Blog

In this blog, I’ll cover the steps necessary to set yourself up for success as you deploy an ABM strategy. The transformative results companies expect from ABM require two critical elements. Assuming the foundation is sound, the second critical element is how teams approach project management and execution.

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Why we care about mobile marketing: A guide for marketers

Martech

The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist.

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5 tips for finding standout CMO candidates

Martech

If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. Another important success factor is how a candidate builds value-added relationships with vendors. It also speaks to a healthy retention culture.

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Marketing Change Catalysis | These Mini Case Studies Address Common Challenges

Adobe Experience Cloud Blog

Third, consider the power of succession planning as it relates to your key roles and critical processes. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. Transforming said data into insights is one thing. Mature evidence-based decision making.

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