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Innovid becomes Olympics ad management partner

Martech

CTV ad company Innovid is serving as the official ad management partner for NBC’s streaming coverage of the Tokyo Summer Olympics. Through the Olympics Ad Manager, powered by Innovid, third-party ads are being managed across NBC’s CTV apps. The post Innovid becomes Olympics ad management partner appeared first on MarTech.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Benefits of Digital Content Cost-effective One of the biggest benefits of digital content is its cost-effectiveness. With digital content, you can.

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Litmus Live Week 2020: Day 3 Highlights

Litmus

Put reviews & approvals in one place (Google docs, project management tool). Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Store code, design snippets, etc.

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ABC: How Storytelling Can Impact Lives

Rock Content

“The entire staff of ABC13 was at the station for days – not at home with their families, not knowing the condition of their own homes, which in some cases were damaged or totally destroyed,” said Rachel Schwartz, manager of Digital Creative Content at Disney ABC Television Group.