Martech

DECEMBER 30, 2024

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. The post AI transformation: 2025 predictions appeared first on MarTech. It means many businesses will be making new hires to support change. Processing.

Transform 102

Transform CMO Retail CRM 102

Martech

DECEMBER 2, 2024

A Semrush survey of business owners, marketing managers and CEOs found 68% reported an increased return on investment when using AI for content marketing and SEO. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. “Sizeable shares of U.S. Processing.

Transform 137

Transform Search Marketers User-Generated SEO 137

Martech

NOVEMBER 13, 2024

In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time. The post How autonomous AI pipelines will transform marketing campaigns appeared first on MarTech.

Transform 121

Transform Marketing Marketers Inbound Marketing 121

Martech

NOVEMBER 13, 2024

However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.) Here are several steps to guide this transformation. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. Processing.

Transform 129

Transform Marketing Marketers Customer Acquisition 129

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

Transform 98

Transform Management User-Generated Energy 98

Martech

AUGUST 9, 2024

Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process. The post Transform content creation with AI and automation appeared first on MarTech.

Transform 113

Transform Whitepaper Customer Management 113

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. There are countless channels to manage, strategies to execute, and metrics to track. It doesn’t have to be complicated.

Transform 90

Transform Marketing Marketers Marketing Strategy 90

Duct Tape Marketing

JULY 11, 2024

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework.

Transform 91

Transform Finance Shipping Place 91

Martech

FEBRUARY 18, 2025

Regulators and stakeholders expect executives to manage operational risks proactively rather than react after the damage is done. The expanding role of AI in GTM risk management Beyond fiduciary responsibility, AI is reshaping how GTM teams manage risks in competitive markets. They are the cost of doing business in the AI era.

Transform 91

Transform Price PR Health 91

Duct Tape Marketing

JULY 19, 2024

Transform Your Leadership: The Power of Thoughtfully Fit written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. It's time to transform your approach.

Transform 91

Transform Energy Management Promotion 91

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. YouTube Studio also includes tools for monetization and copyright management, making it a popular platform for video creators.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. Drive your sales funnel with automation A data-driven automated email nurturing strategy lets B2B organizations transform their sales funnels by improving efficiency, increasing engagement and driving conversions.

Transform 77

Transform CRM Whitepaper eBook 77

Martech

JANUARY 2, 2025

For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind. In smaller organizations, change management is often done ad hoc or not at all. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

Management 115

Management Transform Finance Communications 115

Scoop.it!

APRIL 10, 2025

Curated resources offer research-backed strategies, classroom management techniques, and lesson design models that enhance instructional effectiveness. The post How Content Curation is Transforming Education appeared first on Scoop.it

Transform 64

Transform Education Promotion Analytics 64

Set Up

APRIL 8, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

Management 114

Management eCommerce CRM User-Generated 114

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. Experience management is about more than responding to customer complaints. ” How should experience management evolve within organizations?

Management 144

Management Customer Transform Thought Leadership 144

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. John Jantsch (14:20.154) manage that if that's goal.

Transform 74

Transform B2C Influencer Marketing Marketing 74

Trade Press Services Newsletter

MARCH 6, 2025

AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. For example, Increased sales by 15 percent over six months by optimizing lead generation process is much more compelling than Managed lead generation process.

Transform 243

Transform Thought Leadership Communications New Technology 243

Martech

JANUARY 2, 2025

The implementation of interconnected shopping experiences has transformed customer expectations they want more personalized experiences, diverse delivery options, and simple returns, said Babcock. Thats because customer data connects these multi-channel experiences and digital ads, and it has to be managed in a privacy-compliant way.

Retail 115

Retail Transform Advertisers Advertising 115

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. As Butler puts it, You cant sprinkle AI on an existing product like hot sauce.

Transform 108

Transform User-Generated B2C Management 108

Martech

APRIL 9, 2025

These tools manage tasks such as: List building. Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Contact enrichment.

Transform 117

Transform Marketing Marketers Copywriting 117

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. What do we gain if each test and budget adjustment has to route through management for approval? However, AI in marketing is set to create new opportunities.

Traditional Marketing 125

Traditional Marketing Manufacturing Transform Automobile 125

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. While AI might be ready to transform industries, most organizations simply arent ready to harness its full potential. These developments were nothing short of extraordinary.

Transform 119

Transform User-Generated Fashion Marketing 119

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Proactively manage your digital footprint by creating content that authentically reflects your brands values, expertise and solutions.

Transform 133

Transform Whitepaper User-Generated CMO 133

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product.

Transform 112

Transform Marketing Marketers User-Generated 112

Martech

OCTOBER 21, 2024

Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. And when the lights go out? Thousands of dollars in valuable event content are often left on the cutting room floor. It doesn’t have to be this way. And field sales?

Transform 112

Transform PR Event Marketing Target Market 112

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

Transform 106

Transform Key Performance Indicator User-Generated Communications 106

Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. This introduces the need for organizational change management. Marketers are expected to set up, integrate and manage the system themselves. These teams need to align from the start and understand how platforms work.

Transform 125

Transform CRM Analytics Management 125

Martech

AUGUST 21, 2024

Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Purpose: Digital Transformation 2.0

Customer 107

Customer Transform Logistics Finance 107

Martech

JANUARY 14, 2025

Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). That annual trade show that eats 20% of your budget but generates zero pipeline? The martech stack bloated with overlapping tools nobody uses? Streamlined. Processing.

Transform 121

Transform CMO Marketing Marketers 121

Martech

JANUARY 7, 2025

I’ve developed a 30-minute self-care routine that has transformed how I manage AI developments. Just as we turn to meditation apps for mindfulness or fitness apps for exercise, we can turn to AI for help managing AI. ” The result is this blog post and my guide on managing AI overload, which will be published soon.

Transform 119

Transform Management Product Marketers 119

Martech

SEPTEMBER 6, 2024

Dig deeper: AI transformation: How to prepare your marketing team Decoding generative AI series summary: a look back Let’s take a quick stroll down memory lane and recap the key articles in this series: The rise of generative AI : We kicked things off by exploring the basics of generative AI and its potential to revolutionize marketing.

Transform 125

Transform Education Market Trends Communications 125

Martech

SEPTEMBER 9, 2024

Transforming the workforce. Dig deeper: How to do an AI implementation for your marketing team Transforming the workforce Employees are nervous, particularly in light of recent statements from AI developers touting the technology’s ability to replace most advertising and marketing work in the next five years. Confronting risks head-on.

Transform 119

Transform Non-Profit Marketing Marketers 119