Martech

AUGUST 2, 2024

A culture that manages conflict well is beneficial. The post Nature’s inspiration for transforming your marketing plan appeared first on MarTech. A little selfishness in the process is OK. You want leaders to be passionate about their area, so expect some healthy debate between the demands of the different layers. Processing.

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Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence.

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Transform Branding Retail Communications 126

Martech

NOVEMBER 13, 2024

In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time. The post How autonomous AI pipelines will transform marketing campaigns appeared first on MarTech.

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Martech

JANUARY 30, 2024

This is the transformative potential of AI for CX success. The post How to transform customer experience with AI appeared first on MarTech. Memorable customer experience shaped by clear communication, seamless journeys and engaging experiences tailored to the individual. Get MarTech! In your inbox.

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Transform Customer Customer Journey User-Generated 143

Martech

AUGUST 9, 2024

Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process. The post Transform content creation with AI and automation appeared first on MarTech.

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Martech

NOVEMBER 13, 2024

However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.) Here are several steps to guide this transformation. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. Processing.

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Transform Marketers Marketing Customer Acquisition 136

Martech

MARCH 22, 2024

While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. The post Transforming content marketing lifecycles with AI appeared first on MarTech. Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production.

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Martech

JANUARY 23, 2024

This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Ensure whichever product you choose offers robust solutions that empower you to transform raw data into dynamic visual stories. Looker Studio and Tableau are popular data visualization tools for digital marketers.

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Transform Analytics Key Performance Indicator User-Generated 137

Martech

SEPTEMBER 18, 2024

Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role. This transformation won’t happen overnight. The data speaks for itself. Processing.

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Martech

JUNE 4, 2024

Boosting value by coordinating martech and multichannel together You can escape this dilemma by coordinating martech and multichannel strategy together and embracing a new playbook to determine whether to iterate or transform. Collaborating closely with marketing teams ensures that transformations deliver maximum benefit and utilization.

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Martech

MARCH 20, 2024

We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary. Start this vetting process by seeking recommendations from trusted sources and realize that you’ll need someone to manage the entire scope of work.

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Transform Branding Management Education 124

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. There are countless channels to manage, strategies to execute, and metrics to track. It doesn’t have to be complicated.

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Martech

JUNE 28, 2024

For M&M’s this meant a mass-channel brand presence, owned retail stores and managing partnerships with other retailers, as well as with quick-service chains — for instance, the M&M’s McFlurry at McDonald’s. At the time of Mars’ digital transformation, Barz was aware of only one other CPG brand that had made a similar transition.

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Transform eCommerce Retail Manufacturing 109

Duct Tape Marketing

JULY 11, 2024

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework.

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Transform Finance Shipping Place 91

Trade Press Services Newsletter

JUNE 6, 2024

Here are some examples: Helping small businesses drive results through strategic talent acquisition, training, and management. Transforming manufacturing operations through digital transformation. Here’s an example of the power of action words: Before: Worked with management on various customer service projects.

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Transform Thought Leadership Manufacturing Communications 249

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

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Aspiration Marketing

SEPTEMBER 6, 2023

From managing customer payments to maximizing revenue streams, a cohesive platform to streamline commerce operations is paramount. The HubSpot Commerce Hub is a transformative solution meticulously crafted to address these pivotal pain points and empower businesses.

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Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

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SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

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Transform Management User-Generated Energy 52

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. As Butler puts it, You cant sprinkle AI on an existing product like hot sauce.

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Hubspot Marketing

MAY 31, 2024

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. I’ve seen cases where lower levels of management are blindsided by their operational needs and deliverables and lose sight of the company’s long-term strategic goals,” says Kini. Sound familiar?

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Transform Finance Non-Profit Communications 113

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. Experience management is about more than responding to customer complaints. ” How should experience management evolve within organizations?

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Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Proactively manage your digital footprint by creating content that authentically reflects your brands values, expertise and solutions.

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Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

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Transform Communications Management eCommerce 128

Martech

DECEMBER 3, 2024

Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM). Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins.

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Transform Law Management Customer 122

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

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Transform Manufacturing Fashion Promotion 133

Martech

DECEMBER 6, 2024

ActionIQ brings expertise in customer data management, enabling businesses to gain deeper insights into customer behavior and preferences. The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.

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Transform Search Marketers Management Customer 119

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. What do we gain if each test and budget adjustment has to route through management for approval? However, AI in marketing is set to create new opportunities.

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Traditional Marketing Transform Manufacturing Automobile 133

Martech

OCTOBER 21, 2024

Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. And when the lights go out? Thousands of dollars in valuable event content are often left on the cutting room floor. It doesn’t have to be this way. And field sales?

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Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention.

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Transform Marketing Automation Platform CMO Management 125

Jeff Bullas

DECEMBER 2, 2022

This means that the question for anyone who wants to gain mass exposure for their transformative content is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

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Transform Social Media Marketing Entertainment Advertisers 261

Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. This introduces the need for organizational change management. Marketers are expected to set up, integrate and manage the system themselves. These teams need to align from the start and understand how platforms work.

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Martech

JUNE 20, 2024

Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows. It’s just as important to approach this transformation with a strategic, deliberate and evidence-based mindset to ensure success.

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Transform Analytics Management Customer 126

Martech

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

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Martech

SEPTEMBER 9, 2024

Transforming the workforce. Dig deeper: How to do an AI implementation for your marketing team Transforming the workforce Employees are nervous, particularly in light of recent statements from AI developers touting the technology’s ability to replace most advertising and marketing work in the next five years. Confronting risks head-on.

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