Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. Processing.

Transform 90

Transform CRM Whitepaper eBook 90

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually.

Management 120

Management eCommerce CRM User-Generated 120

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers. Think of GEO as SEOs smarter sibling.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 113

Transform User-Generated B2C Management 113

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Contact enrichment.

Transform 129

Transform Marketing Marketers Copywriting 129

Use Insider

SEPTEMBER 13, 2024

AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns. At its core, AI email marketing software uses advanced data analysis and machine learning to understand user behavior and preferences. What is AI Email Marketing?

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

Transform 125

Transform User-Generated Fashion Marketing 125

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

Transform 111

Transform Key Performance Indicator User-Generated Communications 111

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Advertisers can create a collaborative working environment with either managed or self-serve capabilities. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

Transform 127

Transform User-Generated Direct Mail Retail 127

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Transforming the workforce. Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. This article was co-authored by Nicole Greene.

Transform 125

Transform Non-Profit Marketing Marketers 125

Martech

OCTOBER 21, 2024

Without it, how can executives, business owners and managers make day-to-day and long-term decisions? In another case, the client had property admin access, allowing it to make configuration changes, but no rights to manage users. But what happens if you switch agencies or decide to bring campaign management in-house?

Transform 129

Transform Analytics User-Generated Management 129

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Using cloud storage and processing platforms like Google Cloud elevates data management.

Transform 126

Transform Analytics eCommerce CRM 126

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. If, as the AI experts state, we are building System 1 AI models, users risk making the same mistakes using AI as they might make in day-to-day decision-making.

Transform 129

Transform User-Generated CMO Marketing 129

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets.

Transform 121

Transform Marketing Marketers User-Generated 121

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. AI copy generation/writing. Isolated genAI solutions (indie tools).

Copywriting 127

Copywriting Transform PR User-Generated 127

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Account Plan Creator generates a structured account strategy.

Transform 115

Transform User-Generated Analytics Social Media Marketing 115

Martech

JANUARY 30, 2024

AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions. Dig deeper: How generative AI is improving customer experience and service calls 3. This is the transformative potential of AI for CX success. Know where I am in the journey. Get MarTech!

Transform 142

Transform Customer Customer Journey User-Generated 142

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms.

Law 113

Law Transform Retail Manufacturing 113

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 129

Transform SEO Copywriting User-Generated 129

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115

Health Millennials Transform Retail 115

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

Transform 110

Transform User-Generated New Technology Promotion 110

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance?

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Price Thought Leadership Transform User-Generated 118

Search Engine Land

JULY 23, 2024

While this study primarily used basic prompts, some users report better results with more detailed prompt crafting. This raises an interesting point: If a generalist SEO manager were to replace you with AI, they would need to develop advanced prompt-crafting skills, potentially negating the need for specialized analysts. Is AI limited?

SEO 108

SEO Transform Non-Profit User-Generated 108

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. The user should be able to input a topic, target audience, and desired tone.

Key Performance Indicator 96

Key Performance Indicator Transform User-Generated SEO 96

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases.

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Market Trends Transform Customer loyalty Millennials 130

Martech

JANUARY 23, 2024

With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. and the sheer volume of generated data can be overwhelming.

Transform 135

Transform Analytics Key Performance Indicator User-Generated 135

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

Transform 116

Transform User-Generated SEO Communications 116

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

Transform 134

Transform User-Generated Retail Finance 134

Martech

JULY 12, 2024

European regulations continue to set precedents for increasing restrictions on user data collection. In addition to setting clear KPIs, it’s critical from the start of any change in process or tools that you establish strong data governance and ownership in your organization and secure buy-in from end users across business and tech teams.

Transform 116

Transform User-Generated Law Marketing Mix 116

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Generating backgrounds or landscapes for visual projects.

Transform 122

Transform Content Marketing Marketing Marketers 122

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers.

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Content Marketing Transform User-Generated Marketing 126

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Here’s a closer look at what’s new for Marketo users.

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Transform User-Generated Management Branding 112