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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity.

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Digital asset management and content management systems: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually.

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Why is Community Management Important?

Hubspot Marketing

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

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10 Best Instagram Bots for More Followers (Cheap & Safe) 2023

Jeff Bullas

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. An Instagram bot is an automated software, service, site, or program that will generate Instagram interactions for a user automatically. Perfect, right?

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Community Management Metrics That Actually Help [Expert Interviews]

Hubspot Marketing

They say if you can measure it, you can manage it. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.

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The 15 Best Hashtag Generator Tools For Smart Social Media Marketers [2023 Update]

Jeff Bullas

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

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Picking a marketing performance management platform: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. User-friendly interface: Look for a platform that is easy to navigate.