Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 120

Key Performance Indicator Transform User-Generated CMO 120

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here.

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User-Generated Marketing Mix Communications Advertisers 122

Martech

OCTOBER 21, 2024

Without it, how can executives, business owners and managers make day-to-day and long-term decisions? In another case, the client had property admin access, allowing it to make configuration changes, but no rights to manage users. But what happens if you switch agencies or decide to bring campaign management in-house?

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Transform Analytics User-Generated Management 125

Martech

NOVEMBER 6, 2024

billion users , TikTok has the rare potential to drive both sales and increase brand audience connections. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. With over 1.9

Transform 123

Transform Advertisers Advertising Branding 123

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

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Transform Whitepaper User-Generated CMO 134

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. In 2023, 13 million U.S.

Transform 138

Transform Search Marketers User-Generated SEO 138

Martech

AUGUST 5, 2024

I recently experimented with Midjourney to generate an image of two hikers. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity. Trade-offs Currently, many AI image generators charge a subscription fee. One was wearing pilot-frame sunglasses, which I liked.

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Product User-Generated Price Entertainment 125

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

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Promotion Social Media Marketing User-Generated SEO 108

Martech

JANUARY 16, 2025

ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.

Transform 125

Transform User-Generated CMO Marketing 125

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 134

Transform Customer loyalty User-Generated Management 134

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Using cloud storage and processing platforms like Google Cloud elevates data management.

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Transform Analytics eCommerce CRM 123

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

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User-Generated Analytics Marketing Marketers 119

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Account Plan Creator generates a structured account strategy.

Transform 112

Transform User-Generated Analytics Social Media Marketing 112

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Pricing : Starts at $15/user/month.

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Price Thought Leadership Transform User-Generated 118

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

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User-Generated Food Transform Marketing 131

Calvyn Lee Blog

NOVEMBER 14, 2024

Wise shared notable examples: Dove’s “Real Beauty” campaign using authentic women in marketing Patagonia’s focus on environmental storytelling rather than product promotion Small businesses sharing behind-the-scenes content and company culture Current Social Media Landscape Some interesting statistics shared during the session: (..)

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Social Media Marketing User-Generated Marketing Marketers 130

Search Engine Land

JULY 25, 2024

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI is “launching a way for publishers to manage how they appear in SearchGPT, so publishers have more choices. Sites can be surfaced in search results even if they opt out of generative AI training.”

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User-Generated Advertisers Advertising Product 128

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

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User-Generated Thought Leadership Promotion Analytics 138

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. This was unusual because these usually generate few, if any, complaints.

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User-Generated Promotion Customer Journey Email Marketing 120

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

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Transform User-Generated Direct Mail Retail 123

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. AI copy generation/writing. Disruptors.

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Copywriting Transform PR User-Generated 123

Martech

DECEMBER 3, 2024

” These changes go well beyond current use cases like content generation, personalization and knowledge management. Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning.

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CRM User-Generated Management Customer 127

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Mapping AI’s impact on marketing teams The primary workplace applications of genAI tools involve understanding information and generating text, followed by image, video and code generation, according to Forrester.

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Transform Logistics User-Generated Marketing 125

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

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Transform User-Generated B2C Management 110

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

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SEO User-Generated Transform eCommerce 137

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Option A: Commerce Manager 1.

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eCommerce Shoppers User-Generated Entertainment 90

Martech

JANUARY 27, 2025

Q: Whats the difference between agentic AI and generative AI? Here are the key capabilities and use cases for agentic AI, along with a comparison to traditional generative AI tools: Capabilities of agentic AI Autonomy: Agentic AI systems can operate independently, making decisions based on data analysis and predefined goals.

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Logistics User-Generated Market Trends Management 122

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

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SEO Logistics User-Generated Finance 110

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

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Whitepaper User-Generated eBook Analytics 119

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. These hashtags violate Instagram’s user guidelines and terms of service.

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User-Generated Food Management Price 116

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. The user should be able to input a topic, target audience, and desired tone.

Key Performance Indicator 91

Key Performance Indicator Transform User-Generated SEO 91

Marketing Insider Group

SEPTEMBER 3, 2024

Linking to related content improves the user experience and helps search engines crawl your site. Technical SEO Site Speed Optimization: Create a fast-loading website to maximize the user experience and improve your search rankings. A mobile-friendly website is better for the overall user experience and assists with SEO.

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Digital Marketing User-Generated Marketing Marketers 121

Martech

MARCH 24, 2025

Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

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Transform Marketing Marketers User-Generated 117

Backlinko

DECEMBER 28, 2024

Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. You can also manage these listings within the tool. Share Your Google Review Link Share your Google review link everywhere users may see it so they can easily leave you a review.

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User-Generated Energy SEO Place 112

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. Experience Once your content is discovered, the next focus is user experience. Leveraging AI opportunities.

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SEO Gen Z Customer Journey User-Generated 114

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. Implement and manage tools and technologies that support revenue generation. Collaborate with product teams to enhance user experience and drive engagement. Sales: Familiarity with sales processes, lead generation, and customer relationship management.

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Customer Acquisition CRM Marketing Automation Platform Analytics 112

Martech

NOVEMBER 6, 2024

October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Updates HubSpot managers will love Streamline Microsoft Teams webinar registrations with HubSpot workflows. Let’s recap the biggest HubSpot updates for October 2024.

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CRM Transform User-Generated Management 114