Martech

OCTOBER 24, 2024

Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms.

Copywriting 121

Copywriting Transform PR User-Generated 121

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Sprout Social

SEPTEMBER 1, 2022

In this article, we’ll help you create a game plan for YouTube community management so you can build and maintain a successful presence for the long haul. Why YouTube channel management matters. Ultimately, effective YouTube channel management increases your visibility. What do YouTube channel managers do? Let’s dive in.

Management 137

Management Branding User-Generated Entertainment 137

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Marketing Insider Group

APRIL 3, 2023

Instead, you need to weave the purpose throughout all marketing team efforts and outcomes. Remember the old saying: What gets measured, gets managed. It’s easy to get intrigued by all the technology and systems available to further your marketing abilities. When you measure purpose, you make certain it won’t be back-burnered.

Management 129

Management Marketing Marketers Communications 129

Marketing Insider Group

JANUARY 15, 2018

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group. Chaos or opportunity. More […].

Management 111

Management Marketing Marketers Video Marketing 111

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. His two-pizza teams consist of product managers, designers, tech leads, and engineers. Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing.

Brand Management 105

Brand Management Video Marketing Product Management 105

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 132

eCommerce Direct Mail B2C Marketing 132

Search Engine Land

JANUARY 24, 2023

When targeting executives, we can assume these busy individuals are not necessarily on TikTok, but those who relay key messages to these executives (partners, assistants, managers) would be the ones to relay this type of messaging to the decision-maker. The long answer, however, includes some nuance.

Market Trends 18

Market Trends Video Marketing User-Generated Marketing 18

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Yes, there is.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Martech

DECEMBER 9, 2021

OpenAP, the advertising platform for both linear and digital TV, today announced the launch of XPm, a cross-platform management solution powered by OpenID. The post OpenAP unveils cross-platform management framework appeared first on MarTech. The aim is to overcome siloed reporting on linear and streaming TV campaigns.

Management 106

Management Advertisers Advertising Video Marketing 106

Marketing Insider Group

AUGUST 22, 2016

By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. billion views to date and is a viral video sensation. The post Getting Your Video Marketing Strategy Right appeared first on Marketing Insider Group. It has more than 2.5

Video Marketing 75

Video Marketing Marketing Strategy Marketing Marketers 75

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 78

Video Marketing Marketing Marketers eBook 78

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Do you use video currently?

Video Marketing 77

Video Marketing Marketing Marketers eBook 77

Martech

JANUARY 20, 2025

For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

Brand Management 106

Brand Management User-Generated Marketing Marketers 106

Duct Tape Marketing

JULY 27, 2024

Unifire : Think of Unifire as your all-in-one marketing tool that helps you manage and optimize your social media, ads, and customer interactions in one place. It’s like having a marketing assistant that keeps everything organized and running smoothly. Reelcraft : Reelcraft focuses on video marketing.

Video Marketing 85

Video Marketing Management Place Customer 85

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Sprout Social

AUGUST 25, 2016

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. Creating Cost-Effective Social Videos. Choosing Your Video Marketing Goals.

Video Marketing 76

Video Marketing Marketing Strategy Customer Acquisition Marketing 76

Hubspot Marketing

FEBRUARY 4, 2025

If you sell video marketing software, a video marketing report is your sweet spot. It required a project-management mindset I wasnt used to, and ultimately, I needed to take the time to learn how each team operates (and their preferred communication styles) before I got it right. Embrace cross-team collaboration.

Transform 111

Transform Thought Leadership Market Trends Video Marketing 111

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content. These skills also make you WAY more valuable to your managers or clients.

SEO 101

SEO Finance User-Generated Food 101

Buffer Marketing

FEBRUARY 18, 2025

You'll learn about platform algorithms and content marketing tactics directly from industry leaders. Sessions on scaling content teams and managing business infrastructure. It’s a creator-first event, offering direct access to expert insights on building successful video content careers.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Do you use video currently?

Video Marketing 68

Video Marketing Marketing Marketers eBook 68

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Martech

SEPTEMBER 17, 2024

Google ad server tech is outdated but unavoidable due to the lack of viable alternatives and the platform’s overwhelming market presence. DFP (Google Ads Manager) isn’t a superior product – it’s a ’20-30 year old’ piece” of “slow and clunky” tech.

Price 111

Price Advertisers Advertising Law 111

Martech

DECEMBER 11, 2024

Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content.

Advertisers 108

Advertisers Advertising Management Content Marketing 108

SocialPilot

JULY 24, 2024

Video views Video views are the number of times a video has been watched on social media platforms. This metric provides insights into the reach and popularity of your video marketing efforts, helping creators and marketers understand how well their videos are performing in terms of gaining audience interest.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Jeff Bullas

FEBRUARY 26, 2023

All packages include: Highest quality followers High-retention followers 30 day-refill Dedicated account manager When you purchase from Useviral you be assured you will get fast and effective results, and you will be supported by a dedicated account manager. With video marketing on the rise, it’s important to keep up with the industry.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Martech

AUGUST 2, 2024

Adding ads to Prime Video helped Amazon bring in $12.77 Nonetheless, analysts managed to be disappointed about it. billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Analysts were expecting Amazon to report online advertising sales of $13 billion.

Advertisers 111

Advertisers Advertising Management Video Marketing 111

Buffer Marketing

NOVEMBER 14, 2024

Add a few words about your image or video, and these tools will recommend the top hashtags that go well with it. Curate a list of hashtags for your community and group them together using  Buffer’s Hashtag Manager. It’s time-consuming and laborious to manage the planning, posting, engaging, and tracking manually.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hubspot Marketing

SEPTEMBER 23, 2024

Throughout the documentary, the veterans describe their time in the military and their struggle to move forward into civilian life while managing their mental health. The animated ad shows a young woman who gets a job at her local McDonald's and is mentored by her manager.

Food 113

Food Energy Health Place 113

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Duct Tape Marketing

DECEMBER 20, 2024

This emerging trend allows marketers to generate creative content and create impactful marketing materials. AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Smart brands should diversify their video efforts, including short-form video.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Martech

AUGUST 26, 2024

Insights from hands-on use of AI video generators Here are my students’ thoughts on the video generator they used. Dana Al Khulaifi, a student at United Arab Emirates University (UAEU) and a Data and Technical Support Manager at Dawahi AlAin, a community project, said: “It was easy and enjoyable to create videos with InVideo.io!

Transform 119

Transform Influencer Marketing Product Product Marketing 119

TechWyse

FEBRUARY 15, 2022

Your Google Business Profile can do a lot for your business in terms of engaging with your customers and managing your local ranking. Practical Resource Management Applications: include downloadable content via. Productivity or time management Apps that you can add to your website will help your visitors out and generate more traffic.

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Moz

JULY 24, 2019

Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all. Some companies don’t believe that video marketing can generate real results , but many simply assume they can’t afford it. The ABCs of video content. What have you found useful (or not) so far?

Video Marketing 56

Video Marketing Marketing Strategy Marketing Marketers 56

Marketing Insider Group

OCTOBER 8, 2020

From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Video Marketing. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. Since the 2020 pandemic, TikTok’s audience has grown exponentially. Challenges.

B2C 144

B2C Marketing Marketers Video Marketing 144

Hubspot Marketing

APRIL 24, 2019

For instance, let's say you inform your marketing department that your overall goal is to "grow international brand awareness". Now, when your social media marketing manager is crafting her quarterly video campaign, she'll think to herself -- Hmm. How can I increase international brand awareness?

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Video Marketing 145