Martech

JULY 22, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. Many are using a category of tool that’s undergoing a great deal of change, marketing work management (MWM).

Management 145

Management Whitepaper Marketing Automation Platform Marketers 145

Buffer Marketing

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. Share personal, exclusive notes from execs as pull quotes in newsletters and social posts. (I With the bank’s 8.4K

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Martech

DECEMBER 10, 2024

Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. These include blogs, videos, whitepapers and other resources that generative models can cite directly. Improving your search engine rankings increases your chances of being included in some AI-generated outputs.

Transform 133

Transform Whitepaper User-Generated CMO 133

Martech

MARCH 6, 2025

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. The post Managing complex marketing campaigns appeared first on MarTech.

Management 69

Management Marketers Marketing Whitepaper 69

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. A content calendar makes it easier to manage deadlines and ensure timely delivery. Trello (shown below) or Asana: Project management tools that offer visual workflows for planning content production.

SEO 115

SEO Whitepaper Management Analytics 115

Search Engine Land

JULY 26, 2024

Schedule and manage: Use a content calendar to effectively schedule your content. Downloadable resources: Offer downloadable ebooks, white papers or checklists that provide added value in exchange for email addresses, aiding in lead generation.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Adobe Experience Cloud Blog

JANUARY 22, 2020

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. What exactly is the middle of the funnel? Additionally, data quality directly affects lead quality. How did you fix it?

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Martech

JUNE 6, 2022

When I downloaded your white paper using my current email address — greg.krehbiel@companyA.com — I changed from unknown to known (hurray!), As an alternative, let’s say the form to download the white paper included name and address. The example points out the limitations of merging profiles based on email addresses.

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Whitepaper Management Customer Digital Marketing 132

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Crisis management : Handling and mitigating negative online publicity.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

SEPTEMBER 4, 2024

This allows PPC managers to focus on interpreting the data and making strategic decisions rather than spending hours compiling reports. Content creation Paid search advertisers often focus on content creation for ads, but marketers should also prioritize crafting content for blogs, white papers and social media posts.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertisers 85

Martech

NOVEMBER 30, 2021

Snapshot: Marketing work management platforms. This has heightened the need for work management tools that help marketers navigate these new workflows. Marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. Learn more here. appeared first on MarTech.

Whitepaper 115

Whitepaper Management Transform Digital Marketing 115

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They can also take a complex problem or solution and make it more manageable. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. PDF Checklists.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Marketing Insider Group can handle all aspects of your social media strategy with our Social Media Content and Management Service.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

MarketingOps

FEBRUARY 12, 2025

whitepaper downloads, event attendance) directly from your CRM integrations. For example, job titles like Marketing Manager, Mgr Marketing, and Mktg Mgr were unified under a single format. For existing clutter, archive unused fields to reduce confusion without losing historical data. For instance, factor in behavioral triggers (e.g.,

CRM 147

CRM Whitepaper Health Analytics 147

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Tiecas

JULY 15, 2024

Most small- to mid-size manufacturers lack the in-house resources and expertise to manage all aspects of creating and regularly publishing customer-centric industrial content. White papers: In-depth white papers that establish your thought leadership and expertise.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Martech

MARCH 27, 2025

While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. Email: Business email address Sign me up!

CRM 87

CRM Transform Whitepaper User-Generated 87

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Management 126

Management Marketers Marketing Whitepaper 126

Martech

OCTOBER 18, 2024

Make the ask doable and manageable Another common marketing mistake is asking questions that are too big. We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. If you want to drive conversions, make the ask manageable. Give your audience a choice. Exclusive access.

Whitepaper 145

Whitepaper Energy Customer Journey Promotion 145

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Scoop.it!

OCTOBER 31, 2024

This business knows that its target audience understands that managing weight requires adapting their caloric intake. Thanks to the entertainment value of this type of content, the business managed to attract more than 14k subscribers, with thousands of views on each video. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 98

Management Transform Whitepaper Marketers 98

Sprout Social

APRIL 8, 2021

Todoist offers a software that helps you manage your to-do list. And a business manager who needs a way to track productivity might read this and forward the useful information. White paper, industry report & e-books. White papers and industry reports tend to have a reputation for being dry and unattractive.

Whitepaper 138

Whitepaper Content Marketing Marketers Marketing 138

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers. Usually, outsourcing content creation makes the most sense for SMBs.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Marketing Insider Group

JANUARY 20, 2021

Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. It could be an article, an infographic, a white paper, or a video. White papers and state of the industry reports take significantly more time to put together but the results will be worth it.

PR 142

PR Whitepaper Content Marketing Marketers 142

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. For late filers, showcase your ability to manage complex returns efficiently, even under tight deadlines. trillion in 2024 to $35.86

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

SEPTEMBER 24, 2024

Response management is the most significant opportunity in social media today. Marketing Insider Group offers a Social Media Content and Management Service where we create content, handle the analytics, and engage with your audience. The customer expectation is that there will be a near real-time response.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Lynton Web

DECEMBER 29, 2024

Without lifecycle stages or lead management standardized processes, you're stuck guessing who to talk to next. Enabling Marketers with Lead Management Success Lead Scoring If every lead looks the same, where do you start? General Automation: Use internal notifications to alert managers when a key prospect shows serious intent.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Welcome Software

NOVEMBER 11, 2024

A narrow AI strategy focuses on applying AI to specific tasks or processes, such as automating customer service with chatbots or optimizing inventory management. You can either think of implementing AI narrowly or broadly across your organization.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. Additionally, streamline collaboration by automating task creation for sales teams, enabling them to follow up on critical engagement actions like downloading a whitepaper or attending a webinar.

Transform 85

Transform CRM Whitepaper eBook 85

Neil Patel

JULY 13, 2021

These assets can come in the form of white papers, infographics, blogs, podcasts, and any other form of consumable content. These offerings can include infographics, white papers, blogs, podcasts, and other assets that fill holes in your industry’s knowledge base or offer utility to your members.

Whitepaper 143

Whitepaper Food Shipping Price 143

Martech

AUGUST 5, 2024

To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. Don’t miss it! Save your spot today!

Management 114

Management Whitepaper Branding Content Marketing 114

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. B2B organizations that take advantage of customer data, analytics, and marketing automation tools to generate and manage leads will have greater success at garnering engagement and beating out the competition.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Martech

APRIL 24, 2024

Members Blog and Gated Content Library to manage content and capture leads. People wanted to consume different types of content — video, podcasts, eBooks, white papers. Brand Voice to maintain consistent tone across social, blogs, email, etc. Audio tooling to create and host podcasts. Post Narration to turn text into audio.

Whitepaper 123

Whitepaper Manufacturing eBook Health 123

Lynton Web

JANUARY 2, 2025

For example, if a prospect downloaded a whitepaper three months ago but hasn't engaged since, their engagement score will reflect this declining activity. Score Properties and Management For most score types, HubSpot creates a single property to track values.

Transform 98

Transform Whitepaper CRM Price 98

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. ” Marketing work management: A snapshot. .”

Customer 139

Customer Whitepaper Transform Fashion 139

Welcome Software

OCTOBER 31, 2024

Users who are reading blog posts should be guided towards longer form or more expansive content like longer-form videos or white papers since they’re in more of an exploratory or discovery phase. Visualization – Marketers have a much different way of visualizing workflows than engineers and product managers.

Whitepaper 52

Whitepaper eCommerce Content Marketing Customer 52