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How to Market a Manufacturing Company in 2024

Marketing Insider Group

This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

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3 Top Content Marketing Challenges in Manufacturing [New Research]

Content Marketing Institute

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading →

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Why Manufacturing Marketing Strategy is More Than a Checklist

Tiecas

Manufacturing marketing strategy is often misunderstood as a simple checklist of tacticsSEO, social media, email marketingwithout a strategic roadmap to tie these efforts to business goals. According to Forresters Marketing Survey, 2022, addressing […]

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Why Manufacturers Should Consider a Fractional CMO: Maximizing Marketing Expertise Without the Full-Time Cost

Tiecas

Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.

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How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple

Tiecas

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. This understanding is the bedrock of your manufacturing branding.

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Five Effective and Easy Social Media Strategies for Manufacturers

Kuno Creative

More manufacturers are seeing the value in a strong social media presence—but in an industry that is focused on technical details, executing on this is easier said than done. With years of delivering manufacturing marketing solutions to clients, we’ve seen the impact of these strategies firsthand.

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.