Content Marketing Institute

NOVEMBER 16, 2022

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading →

Manufacturing 144

Manufacturing Content Marketing Marketers Marketing 144

Tiecas

AUGUST 14, 2024

AI for industrial website design is garnering attention in the manufacturing sector. As a seasoned expert in industrial website design for manufacturers, I’ve found that AI is an invaluable tool that enhances our capabilities. While it’s a relatively new area, it certainly merits exploration.

Manufacturing 52

Manufacturing User-Generated Content Marketing Marketers 52

Tiecas

FEBRUARY 5, 2025

SEO for manufacturers, or organic SEO for manufacturers, has undergone a seismic shift in the past year. While Googles AI Overview is still in its experimental phase, early data indicates that its already influencing search rankings dramaticallyimpacting up to 100% of complex queries while prioritizing contextually relevant content.

Manufacturing 59

Manufacturing SEO Content Marketing Marketers 59

Tiecas

AUGUST 23, 2024

In today’s globally competitive industrial markets, a well-defined marketing strategy for manufacturers is crucial to sustainable growth and, in some cases, survival. Without this strategic roadmap, manufacturers risk wasting resources on disjointed actions […]

Manufacturing 52

Manufacturing Marketing Strategy Marketers Marketing 52

Tiecas

JULY 23, 2024

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Tiecas

OCTOBER 21, 2024

Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon.

Manufacturing 52

Manufacturing Content Marketing Marketers Marketing 52

SMA Marketing

NOVEMBER 21, 2024

Manufacturers operate under distinctly different dynamics than consumer-facing industries. Traditionally, manufacturers prefer to remain in the background, acting as the fuel driving industrial growth while ensuring the spotlight stays on consumer-facing companies.

Manufacturing 52

Manufacturing Marketing Strategy Marketers Marketing 52

Hubspot Marketing

OCTOBER 29, 2024

Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. “This higher retention rate emphasizes the long-term nature of B2B relationships,” says Hutt.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Tiecas

MARCH 20, 2025

The rise of AI Overview in search results is transforming how manufacturers approach online marketing. Googles AI-generated summaries are changing the way content is discovered, impacting both manufacturing content marketing and SEO strategies.

Manufacturing 52

Manufacturing Transform Content Marketing SEO 52

Kuno Creative

NOVEMBER 1, 2024

More manufacturers are seeing the value in a strong social media presence—but in an industry that is focused on technical details, executing on this is easier said than done. With years of delivering manufacturing marketing solutions to clients, we’ve seen the impact of these strategies firsthand.

Manufacturing 98

Manufacturing Product Marketers Marketing 98

Welcome Software

OCTOBER 2, 2024

Manufacturers often rely on distributors for marketing, but MasterB2B’s ‘2024 State of B2B eCommerce’ report reveals that 33% of buyers start their research on brand manufacturers’ websites, compared to only 14% on distributor sites.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Hubspot Marketing

NOVEMBER 1, 2024

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. ChatGPT explained it well using the metaphor of a lemonade stand.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. This understanding is the bedrock of your manufacturing branding.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S.

Retail 112

Retail Manufacturing Marketers Marketing 112

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketers 104

Jeff Bullas

FEBRUARY 21, 2023

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. Manufacturing Industry The manufacturing industry is another sector that is likely to be disrupted by AI.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

JANUARY 10, 2025

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. This highlights the need for marketers to tailor their strategies to different demographic groups.

Manufacturing 123

Manufacturing Advertising Advertisers User-Generated 123

Martech

AUGUST 16, 2024

While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. I have seen a mirror that could not be used because it needed to reboot. (I I will spare you my rant about IoT locks and lighting systems.) Oral-B just released an AI toothbrush to tell you what spots you missed.

Manufacturing 127

Manufacturing CMO User-Generated Product 127

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Transform 67

Transform Manufacturing Key Performance Indicator Marketers 67

ConsumerTalk

OCTOBER 30, 2024

Whether you're a small artisan producer or a large-scale manufacturer, these strategies will help you navigate the dynamic landscape of the ice cream market. This article explores innovative approaches to marketing ice cream and novelties, offering insights into how companies can effectively engage their audience and boost sales.

Marketing Strategy 85

Marketing Strategy Transform Manufacturing Marketers 85

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. The smaller bot reportedly persuaded the rest to leave their workplace, leveraging access to internal protocols and commands, according to the site Oddity Central.

Law 108

Law Transform Retail Manufacturing 108

Lynton Web

DECEMBER 16, 2024

Manufacturing companies leverage it to oversee multiple divisions with shared customer bases, enabling streamlined communication across product categories. Manufacturing companies with global offices use it to maintain independent workflows while sharing essential data for corporate reporting.

Branding 98

Branding Manufacturing Management Retail 98

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands.

Transform 115

Transform Retail Manufacturing eCommerce 115

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Dig deeper: How to talk to consumers about climate change Understanding the Gen Z value matrix Its important to understand what drives their purchasing decisions.

Gen Z 103

Gen Z Transform Health Entertainment 103

Hubspot Marketing

JANUARY 31, 2025

The historic British car manufacturer has gone for a new look. Marketing legend Mark Ritson called it f ing lunacy, while Rory Sutherland is reserving judgment, saying, Its too early to call. So, whats Jaguar playing at? What has Jaguar done? The leaping cat has been removed from the logo. Yes with that random capitalization.

Gen Z 110

Gen Z Manufacturing Millennials Fashion 110

Martech

DECEMBER 20, 2024

Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. Start by asking: What job roles or functions does this content address? What challenges or characteristics define these people?

Manufacturing 113

Manufacturing Copywriting Education Content Marketing 113

Hubspot Marketing

DECEMBER 20, 2024

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. You would just need to write a prompt like, Go make $1 million on Amazon in a few months with just a $100,000 investment.

Manufacturing 105

Manufacturing Energy CRM Marketers 105

Hubspot Marketing

NOVEMBER 20, 2024

For example, as a manufacturer, you might evaluate the risks of new machinery affecting production lines​. This is ideal for industries like construction or manufacturing, where different tasks (e.g., This could include safety risks for employees, financial risks if the product doesn’t perform as expected, or even supply chain risks.

Manufacturing 105

Manufacturing Finance Health New Technology 105

Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. The Burma-Shave company was doing it in the 1930s. This company started in the mid-1920s.

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

SMEI

APRIL 23, 2024

And it’s not just manufacturers who need to be competitive – their sales teams need to be just as sharp. Training, knowledge, and spirit of service determine whether the customer buys from Company A or Company B. The spirit of competition is what drives businesses to innovate and improve.

Manufacturing 286

Manufacturing Product Communications Customer 286

Marketing Insider Group

AUGUST 26, 2024

Demand generation can be tailored to various stakeholders in the medtech field: Manufacturers : Manufacturers can build interest in new products and foster relationships with healthcare providers and distributors.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Martech

NOVEMBER 6, 2024

Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers. If we succeed in embracing our story, with our clients’ needs and successes at the forefront, we can better understand their culture and eventually be seen as “one of them.”

Transform 118

Transform Manufacturing Communications Customer 118

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

Transform 111

Transform B2C Manufacturing Finance 111

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Most small- to mid-size manufacturers lack the in-house resources and expertise to manage all aspects of creating and regularly publishing customer-centric industrial content.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze.

Transform 123

Transform Manufacturing Copywriting Law 123

Martech

SEPTEMBER 10, 2024

With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers. However, the company’s existing solutions lacked the flexibility and efficiency required to scale to Amazon Sponsored Display.

Advertisers 113

Advertisers Advertising Non-Profit Real Estate 113