Hubspot Marketing

NOVEMBER 14, 2024

Below the Line Marketing How to Make Below the Line Marketing Work for You Below the Line Marketing Examples Below the Line Marketing Best Practices What is below the line marketing? Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

Direct Mail 124

Direct Mail Marketers Marketing Email Marketing 124

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. You can’t count on GenAI to plan and create your industrial marketing roadmap from start to finish.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Neil Patel

OCTOBER 28, 2020

Do you need a manufacturer? But usually, the manufacturers will offer the best rates if you buy directly through them. Manufacturers. Going straight to the manufacturer is one of the best ways to get the lowest possible whole inventory prices—you won’t be going through a third-party. Wholesale supplier?

Logistics 110

Logistics Manufacturing eCommerce Shipping 110

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 124

Real Estate Manufacturing Transform Finance 124

Hubspot Marketing

SEPTEMBER 12, 2022

In a 2022 survey by market research company GWI, it was found that 38% of children said they spend most of their time on social media after school. For example, let's say your fashion brand has a history of generating large carbon emissions through its manufacturing process. GWI said the number increases by 43% on the weekends.

Gen Z 125

Gen Z Millennials Fashion Manufacturing 125

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 130

Transform Pharmaceutical Manufacturing Health 130

Sprout Social

OCTOBER 18, 2023

An agency in the building and manufacturing industry had a client that was impacted by COVID-caused product delays. Perform market research to inform teams beyond marketing Sharing insights from your social media data collection beyond the marketing team is becoming a more common, and needed, practice.

Health 142

Health Manufacturing Thought Leadership Product 142

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 135

Marketing Strategy Manufacturing PR Marketers 135

Neil Patel

APRIL 30, 2021

Do MOQs only work for manufacturers or wholesalers? As a manufacturer and seller, there are many benefits to switching to an MOQ business model to boost your bottom line. After you’ve figured out your MOQ formula, do your market research. If you do, you’ll end up losing money.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Manufacturing. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Author: Vyoma Kapur Financial services. Healthcare. Higher education. It takes time, resources, and dedication.

Thought Leadership 132

Thought Leadership Manufacturing Marketers Marketing 132

Rock Content

APRIL 20, 2023

While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. But, who is this great idea for?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Neil Patel

NOVEMBER 20, 2020

Using the dropshipping model, your store markets a third-party’s (a wholesaler or manufacturer) products. SaleHoo is a directory of wholesale companies and a great dropshipping tool for market research. Those prices make it an affordable tool to research the market and find the best suppliers. Chili-Hunter.

Logistics 141

Logistics Shipping Price Analytics 141

Hootsuite

NOVEMBER 28, 2022

Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening.

Branding 121

Branding Gen Z Affiliate Marketing User-Generated 121

Neil Patel

JANUARY 11, 2021

After chalking out your business’s entire framework, do market research, and collect feedback from friends, mentors, and family. Researching ideas online is another excellent way to come up with business ideas. Step 2: Conduct Market Research. Next, you’ll create a business plan. Then work on the legal stuff.

Market Research 128

Market Research Manufacturing Retail Product 128

Neil Patel

JANUARY 22, 2021

For this mandate to apply, the products must be new or manufacturer refurbished—though you can (and should) include the information for items outside these parameters if you have it. The required identifiers are: Brand Manufacturer Part Number (MPN) Global Trade Item Number (GTIN). They also help your products get greater visibility.

SEO 120

SEO Shipping Manufacturing Price 120

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. What is voice of the customer & why is it important?

Customer 142

Customer Food Manufacturing Promotion 142

Neil Patel

OCTOBER 26, 2020

While Tesla is not the only electric car manufacturer, the company’s message of accelerating us into a more sustainable future certainly makes their VP more interesting. The checklist we used is only one way to determine if your value proposition will dominate your market. Market Research. Site Analytics.

Food 142

Food Energy Communications Manufacturing 142

Buffer Marketing

JANUARY 10, 2023

” Not only is Janet willing to switch things up, but she also does a ton of market research and is very particular with each and every product she creates. Once Janet comes up with a new product, she works closely with manufacturers to ensure the item is made exactly to her standards, even if it means a ton of back and forth.

Manufacturing 22

Manufacturing Shipping Retail Logistics 22

Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 The open-source software is on thousands of devices, but the quality varies widely by manufacturer and product.)

Manufacturing 98

Manufacturing User-Generated Market Research SEO 98

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. Increased marketing and awareness campaigns by bicycle manufacturers and environmental organizations. Scenario 1: Conservative Growth (10% adoption) Assumptions: Slow technological advancements in electric bicycle technology.

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98

Marketing Insider Group

AUGUST 27, 2015

And, if your market no longer requires your products or services, then you need to find out who your target audience is and how to reach them by going back and doing some market research. Growth is Out of Control. While growth is important for the success of a company, you have to prepared to manage it. Easy to manage content.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Hootsuite

APRIL 11, 2022

Kusmi Tea, a small gourmet manufacturer, values personalized service, but only has two customer care staff members. Customer feedback and market research should be the foundation of your marketing strategy. Relieve your customer service team. They were struggling to keep up with incoming customer questions.

Retail 112

Retail Customer eCommerce Shipping 112

Businesses Grow

FEBRUARY 6, 2023

This is something I could build on with some market research. Find target customers Julia Bramble offered this idea: I’ve been using ChatGPT for marketing research and thinking about unique customer offers. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Sprout Social

JANUARY 9, 2024

Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature. Find impactful insights from key metrics like topic summaries, audience demographics and total engagements to inform your decisions and conduct a market-gap analysis to find new avenues for growth.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Tiecas

SEPTEMBER 5, 2023

This helps in developing targeted marketing messages and campaigns. Competitive analysis : Conducting a thorough analysis of the competition to identify their strengths, weaknesses, and market positioning. This enables manufacturers and other industrial businesses to differentiate themselves from competitors and identify market gaps.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketers 52

SocialPilot

MARCH 12, 2024

Get a Mac by Apple This series of commercials that debuted in 2006 featured humorous characters, each representing the two computer manufacturers (PC Vs. Apple). The goal was to persuade consumers to shift away from a PC, to a Mac, an upcoming competition. The advertisement format was comically aggressive, but also lighthearted and humorous.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Content Marketing Institute

MAY 9, 2018

Pokémon Go was a lot of people’s introduction to AR at scale, but now we have everything from makeup and clothing companies showing you how you look in their products to car companies showing you what it looks like to sit inside the car they manufacture.

Branding 110

Branding Shipping Price Food 110

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. How do I identify a profitable niche for my online business?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Duct Tape Marketing

JUNE 29, 2017

This is great for building relationships and will serve as invaluable market research. Let’s say you are giving a talk in front of A/E/G manufacturers on how to solve new product manufacturing problems. Talking to your list of leads and listening to their challenges will give you infinite ideas for your articles.

Whitepaper 74

Whitepaper Education Manufacturing eBook 74

Use Insider

DECEMBER 16, 2023

Looking to deliver in-app personalization and drive conversions, PizzaPortal turned to Insider to target two different groups of people based on market research and psychographic data. For more details on PizzaPortal’s customer targeting and personalization approach, check out the complete case study.

Customer 103

Customer eCommerce Customer Journey Food 103

Hubspot Marketing

SEPTEMBER 9, 2024

Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research. Today, Spender boasts almost 750k subscribers and her videos often tip into the millions of views. That’s a lot of eyes on Orange.

Direct Mail 98

Direct Mail Non-Profit Marketers Marketing 98

Pam Didner

OCTOBER 22, 2022

Depending on your industry (be it manufacturing, healthcare, skincare, banking, or anything in between) and products (homogenous or highly localized across regions), it may require the development of several personas to satisfy different geographies’ needs based on audience segmentation. There are plenty of templates you can find online.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Econsultancy

JANUARY 7, 2022

According to a 2021 report from Verified Market Research , the global autonomous delivery market is fairly modest, at $24m in 2019, but is growing and predicted to reach $237m by 2027. And although tech companies such as Ocado Solutions have been pioneers of automation, last-mile delivery is still one area yet to be disrupted.

eCommerce 52

eCommerce Logistics Retail Transform 52

Duct Tape Marketing

FEBRUARY 27, 2024

John (07:22): I have people come to me all the time and say that I want to work with X, and I'm like, well, they don't spend money on marketing at all. The number I like to use as sort of a benchmark is when you're doing the market research, does the average business in this vertical make a million dollars a year?

Marketers 91

Marketers Marketing Law Transform 91

Exposure Ninja

OCTOBER 17, 2023

British-based market research and data analytics firm YouGov recently released an informative whitepaper exploring how people prefer to buy their cars. This piece is gold dust for independent or B2B automotive sellers and car manufacturers.

Whitepaper 52

Whitepaper Fashion Marketers Marketing 52

Exposure Ninja

JULY 6, 2023

Conduct market research Next, conduct market research by studying competitors and your industry. Use surveys, market research, social media insights, customer emails, reviews and live chat responses to gain a deep understanding of your target audience.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52