Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 127

Transform Pharmaceutical Manufacturing Health 127

Neil Patel

APRIL 30, 2021

Do MOQs only work for manufacturers or wholesalers? As a manufacturer and seller, there are many benefits to switching to an MOQ business model to boost your bottom line. After you’ve figured out your MOQ formula, do your market research. If you do, you’ll end up losing money.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Sprout Social

OCTOBER 18, 2023

An agency in the building and manufacturing industry had a client that was impacted by COVID-caused product delays. Perform market research to inform teams beyond marketing Sharing insights from your social media data collection beyond the marketing team is becoming a more common, and needed, practice.

Health 133

Health Manufacturing Thought Leadership Product 133

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 120

Marketing Strategy Manufacturing PR Marketing 120

Rock Content

APRIL 20, 2023

While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. But, who is this great idea for?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Manufacturing. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Author: Vyoma Kapur Financial services. Healthcare. Higher education. It takes time, resources, and dedication.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Neil Patel

NOVEMBER 20, 2020

Using the dropshipping model, your store markets a third-party’s (a wholesaler or manufacturer) products. SaleHoo is a directory of wholesale companies and a great dropshipping tool for market research. Those prices make it an affordable tool to research the market and find the best suppliers. Chili-Hunter.

Logistics 141

Logistics Shipping Price Analytics 141

Neil Patel

JANUARY 11, 2021

After chalking out your business’s entire framework, do market research, and collect feedback from friends, mentors, and family. Researching ideas online is another excellent way to come up with business ideas. Step 2: Conduct Market Research. Next, you’ll create a business plan. Then work on the legal stuff.

Market Research 128

Market Research Manufacturing Retail Product 128

Neil Patel

JANUARY 22, 2021

For this mandate to apply, the products must be new or manufacturer refurbished—though you can (and should) include the information for items outside these parameters if you have it. The required identifiers are: Brand Manufacturer Part Number (MPN) Global Trade Item Number (GTIN). They also help your products get greater visibility.

SEO 120

SEO Shipping Manufacturing Price 120

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

Product Marketing 106

Product Marketing Product Management Marketing 106

Hootsuite

NOVEMBER 28, 2022

Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening.

Branding 113

Branding Gen Z Affiliate Marketing User-Generated 113

Neil Patel

OCTOBER 26, 2020

While Tesla is not the only electric car manufacturer, the company’s message of accelerating us into a more sustainable future certainly makes their VP more interesting. The checklist we used is only one way to determine if your value proposition will dominate your market. Market Research. Site Analytics.

Food 142

Food Energy Communications Manufacturing 142

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. What is voice of the customer & why is it important?

Customer 136

Customer Food Manufacturing Promotion 136

Buffer Marketing

JANUARY 10, 2023

” Not only is Janet willing to switch things up, but she also does a ton of market research and is very particular with each and every product she creates. Once Janet comes up with a new product, she works closely with manufacturers to ensure the item is made exactly to her standards, even if it means a ton of back and forth.

Manufacturing 22

Manufacturing Shipping Retail Logistics 22

Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 The open-source software is on thousands of devices, but the quality varies widely by manufacturer and product.)

Manufacturing 92

Manufacturing User-Generated Market Research SEO 92

Marketing Insider Group

AUGUST 27, 2015

And, if your market no longer requires your products or services, then you need to find out who your target audience is and how to reach them by going back and doing some market research. Growth is Out of Control. While growth is important for the success of a company, you have to prepared to manage it. Easy to manage content.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Hubspot Marketing

NOVEMBER 14, 2024

Below the Line Marketing How to Make Below the Line Marketing Work for You Below the Line Marketing Examples Below the Line Marketing Best Practices What is below the line marketing? Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

Direct Mail 107

Direct Mail Marketing Marketers Email Marketing 107

Sprout Social

JANUARY 9, 2024

Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature. Find impactful insights from key metrics like topic summaries, audience demographics and total engagements to inform your decisions and conduct a market-gap analysis to find new avenues for growth.

Analytics 129

Analytics Transform Key Performance Indicator CRM 129

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. Increased marketing and awareness campaigns by bicycle manufacturers and environmental organizations. Scenario 1: Conservative Growth (10% adoption) Assumptions: Slow technological advancements in electric bicycle technology.

Manufacturing 86

Manufacturing Automobile Fashion User-Generated 86

Hootsuite

APRIL 11, 2022

Kusmi Tea, a small gourmet manufacturer, values personalized service, but only has two customer care staff members. Customer feedback and market research should be the foundation of your marketing strategy. Relieve your customer service team. They were struggling to keep up with incoming customer questions.

Retail 106

Retail Customer eCommerce Shipping 106

Businesses Grow

FEBRUARY 6, 2023

This is something I could build on with some market research. Find target customers Julia Bramble offered this idea: I’ve been using ChatGPT for marketing research and thinking about unique customer offers. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe.

Customer Acquisition 142

Customer Acquisition User-Generated Marketing Marketers 142

Tiecas

SEPTEMBER 5, 2023

This helps in developing targeted marketing messages and campaigns. Competitive analysis : Conducting a thorough analysis of the competition to identify their strengths, weaknesses, and market positioning. This enables manufacturers and other industrial businesses to differentiate themselves from competitors and identify market gaps.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95

SocialPilot

MARCH 12, 2024

Get a Mac by Apple This series of commercials that debuted in 2006 featured humorous characters, each representing the two computer manufacturers (PC Vs. Apple). The goal was to persuade consumers to shift away from a PC, to a Mac, an upcoming competition. The advertisement format was comically aggressive, but also lighthearted and humorous.

Automobile 93

Automobile Marketing Marketers Social Media Marketing 93

Duct Tape Marketing

JUNE 29, 2017

This is great for building relationships and will serve as invaluable market research. Let’s say you are giving a talk in front of A/E/G manufacturers on how to solve new product manufacturing problems. Talking to your list of leads and listening to their challenges will give you infinite ideas for your articles.

Whitepaper 73

Whitepaper Education Manufacturing eBook 73

Content Marketing Institute

MAY 9, 2018

Pokémon Go was a lot of people’s introduction to AR at scale, but now we have everything from makeup and clothing companies showing you how you look in their products to car companies showing you what it looks like to sit inside the car they manufacture.

Branding 100

Branding Shipping Price Food 100

Use Insider

DECEMBER 16, 2023

Looking to deliver in-app personalization and drive conversions, PizzaPortal turned to Insider to target two different groups of people based on market research and psychographic data. For more details on PizzaPortal’s customer targeting and personalization approach, check out the complete case study.

Customer 103

Customer eCommerce Customer Journey Food 103

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. How do I identify a profitable niche for my online business?

Affiliate Marketing 73

Affiliate Marketing Transform Shipping Education 73

Hubspot Marketing

SEPTEMBER 9, 2024

Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research. Today, Spender boasts almost 750k subscribers and her videos often tip into the millions of views. That’s a lot of eyes on Orange.

Direct Mail 88

Direct Mail Non-Profit Marketing Marketers 88

Pam Didner

OCTOBER 22, 2022

Depending on your industry (be it manufacturing, healthcare, skincare, banking, or anything in between) and products (homogenous or highly localized across regions), it may require the development of several personas to satisfy different geographies’ needs based on audience segmentation. There are plenty of templates you can find online.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Econsultancy

JANUARY 7, 2022

According to a 2021 report from Verified Market Research , the global autonomous delivery market is fairly modest, at $24m in 2019, but is growing and predicted to reach $237m by 2027. And although tech companies such as Ocado Solutions have been pioneers of automation, last-mile delivery is still one area yet to be disrupted.

eCommerce 52

eCommerce Logistics Retail Transform 52

Duct Tape Marketing

FEBRUARY 27, 2024

John (07:22): I have people come to me all the time and say that I want to work with X, and I'm like, well, they don't spend money on marketing at all. The number I like to use as sort of a benchmark is when you're doing the market research, does the average business in this vertical make a million dollars a year?

Marketing 83

Marketing Marketers Law Transform 83

Exposure Ninja

OCTOBER 17, 2023

British-based market research and data analytics firm YouGov recently released an informative whitepaper exploring how people prefer to buy their cars. This piece is gold dust for independent or B2B automotive sellers and car manufacturers.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Exposure Ninja

JULY 6, 2023

Conduct market research Next, conduct market research by studying competitors and your industry. Use surveys, market research, social media insights, customer emails, reviews and live chat responses to gain a deep understanding of your target audience.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Orbit Media Studios

NOVEMBER 21, 2022

Pro Tip: According to marketing research by Abbie Griffin and John Hauser at Nielsen Norman Group , by 20-30 interviews you’ll have achieved information saturation, uncovering 90-95% of what your customers need. When to involve: Your customers are the most valuable asset you have.

Copywriting 67

Copywriting Logistics Customer Marketing Strategy 67

Neil Patel

NOVEMBER 26, 2020

Retailers won’t be able to recoup the cost of manufacturing products if they never sell. At the very least, you have an opportunity to make up for the manufacturing costs and break even. This is why market research and surveys are crucial to your success. To get started, create a marketing persona for your online store.

Product 134

Product Retail Manufacturing Fashion 134

Marketing Insider Group

SEPTEMBER 14, 2021

Their “Research” and “Resources” tabs are full of research they’ve conducted themselves and in partnership with other brands. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Image Source.

Health 145

Health Entertainment Finance User-Generated 145