Rock Content

APRIL 20, 2023

While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. But, who is this great idea for?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hootsuite

NOVEMBER 28, 2022

Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening. Host an AMA.

Branding 112

Branding Gen Z Affiliate Marketing User-Generated 112

Hubspot Marketing

NOVEMBER 14, 2024

Below the Line Marketing How to Make Below the Line Marketing Work for You Below the Line Marketing Examples Below the Line Marketing Best Practices What is below the line marketing? Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

Direct Mail 105

Direct Mail Marketing Marketers Email Marketing 105

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95

Tiecas

SEPTEMBER 5, 2023

Understanding the difference between an industrial marketing strategy and a plan While the two terms are often used interchangeably, a marketing plan and a marketing strategy are distinct from each other. A marketing strategy is the broader framework that defines a brand’s overall direction and positioning.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Use Insider

DECEMBER 16, 2023

Insider’s 360-degree view has helped companies unify their data, build personalized customer journeys, and execute their marketing plans with extremely fast time to value: Clarins used Insider’s unified customer view to drive a 45% increase in lead capture and a 30x ROI in 12 weeks.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing 73

Affiliate Marketing Transform Shipping Education 73