Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Hubspot Marketing

SEPTEMBER 12, 2022

With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies. In a 2022 survey by market research company GWI, it was found that 38% of children said they spend most of their time on social media after school. Who is Gen Alpha?

Gen Z 129

Gen Z Millennials Fashion Manufacturing 129

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. You can’t count on GenAI to plan and create your industrial marketing roadmap from start to finish. Let’s Talk.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketers 52

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 130

Transform Pharmaceutical Manufacturing Health 130

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Manufacturing. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Attend Marketo’s Marketing Nation Summit , the premier marketing industry event, in San Francisco from April 23-26th!

Thought Leadership 132

Thought Leadership Manufacturing Marketers Marketing 132

Neil Patel

APRIL 30, 2021

Do MOQs only work for manufacturers or wholesalers? You can apply MOQ strategies in direct to customer circumstances as well. As a manufacturer and seller, there are many benefits to switching to an MOQ business model to boost your bottom line. After you’ve figured out your MOQ formula, do your market research.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Neil Patel

JANUARY 11, 2021

After chalking out your business’s entire framework, do market research, and collect feedback from friends, mentors, and family. Researching ideas online is another excellent way to come up with business ideas. Step 2: Conduct Market Research. Next, you’ll create a business plan. Then work on the legal stuff.

Market Research 128

Market Research Manufacturing Retail Product 128

Neil Patel

OCTOBER 26, 2020

While Tesla is not the only electric car manufacturer, the company’s message of accelerating us into a more sustainable future certainly makes their VP more interesting. The checklist we used is only one way to determine if your value proposition will dominate your market. Market Research. Site Analytics.

Food 142

Food Energy Communications Manufacturing 142

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. Increased marketing and awareness campaigns by bicycle manufacturers and environmental organizations. Andrew used Google Bard and asked: (insert website link here) Based on the link above, what is this company’s target market?

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. This is something I could build on with some market research. Let’s find out. Kalkhoff 2. Moustache 8.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Sprout Social

JANUARY 9, 2024

Use this data to improvise your product messaging, enhance customer care interactions and refine marketing strategies. Analyze social conversations and customer messages to find topics that resonate the most with your audience and use those insights to inform your content and customer care strategy.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Hootsuite

APRIL 11, 2022

Kusmi Tea, a small gourmet manufacturer, values personalized service, but only has two customer care staff members. Customer feedback and market research should be the foundation of your marketing strategy. Relieve your customer service team. They were struggling to keep up with incoming customer questions.

Retail 113

Retail Customer eCommerce Shipping 113

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Market analysis: Analyze the target market, competition, and industry trends.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Pam Didner

OCTOBER 22, 2022

Depending on your industry (be it manufacturing, healthcare, skincare, banking, or anything in between) and products (homogenous or highly localized across regions), it may require the development of several personas to satisfy different geographies’ needs based on audience segmentation. It’s Time To Crush Your Marketing Campaign Plan.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Orbit Media Studios

NOVEMBER 21, 2022

Pro Tip: According to marketing research by Abbie Griffin and John Hauser at Nielsen Norman Group , by 20-30 interviews you’ll have achieved information saturation, uncovering 90-95% of what your customers need. Look to schedule about 15 customer interviews if possible — and use these for all aspects of your marketing strategy.

Copywriting 67

Copywriting Logistics Customer Manufacturing 67

Exposure Ninja

OCTOBER 17, 2023

We’re talking about a smart marketing tool you can use to boost conversions and customer engagement with your business. Sometimes it’s hard to know what to prioritise for your marketing strategy for the next year or more. You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority.

Whitepaper 52

Whitepaper Fashion Marketers Marketing 52

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. You can learn how competitors position and differentiate themselves in the market.

Price 95

Price Customer loyalty Food Market Research 95

Businesses Grow

NOVEMBER 13, 2023

Census Bureau tracks 22,607 career choices, recognizing those who work in such narrow fields as pickled onion manufacturing, adult bookstores, and canoe repair. By the way, Ed is Executive Director of Market Research Institute International. And here’s another data point. positive change and social only getting 5.1%

Influencer Marketing 134

Influencer Marketing Manufacturing Advertisers Advertising 134

Hubspot Marketing

OCTOBER 11, 2024

It will depend on the product you’re creating and the size of your outfit, but in general, you’ll want to include marketing, design, engineering, manufacturing, development, and sales teams. Research Once you’ve developed and selected a product idea or two, the next step is to conduct more in-depth research to flesh out those ideas.

Product 107

Product Manufacturing User-Generated Entertainment 107

Use Insider

SEPTEMBER 13, 2024

This phase involves market research, identifying customer needs, and developing a product that fills a gap or solves a problem. A thorough understanding of the market landscape, competitor analysis, and a clear value proposition is vital. Introduction Once the product is developed, it’s time to introduce it to the market.

Management 52

Management Manufacturing CRM Product 52

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52