SMEI

MARCH 5, 2025

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally.

Manufacturing 179

Manufacturing Finance Transform Logistics 179

Marketing Insider Group

AUGUST 27, 2015

Is it time to expand into a new market? And, if your market no longer requires your products or services, then you need to find out who your target audience is and how to reach them by going back and doing some market research. Has the demographic changed? The wants and needs of customers change over time.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. Increased marketing and awareness campaigns by bicycle manufacturers and environmental organizations. Why not use it to enter new markets and develop international relationships?

Manufacturing 95

Manufacturing Automobile Fashion User-Generated 95

Businesses Grow

FEBRUARY 6, 2023

This is something I could build on with some market research. Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

SocialPilot

MARCH 12, 2024

With this new marketing campaign, only one phrase increased visitors to Budweiser’s website and sealed the marketing campaign’s efficacy. Get a Mac by Apple This series of commercials that debuted in 2006 featured humorous characters, each representing the two computer manufacturers (PC Vs. Apple).

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Sprout Social

JANUARY 9, 2024

Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature. Find impactful insights from key metrics like topic summaries, audience demographics and total engagements to inform your decisions and conduct a market-gap analysis to find new avenues for growth.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95