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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. The manufacturing space will have an estimated output of $35.2

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How to protect your marketing survey against AI bot attacks

Martech

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. ” AI bots are starting to deliver on that promise in market research data, to the detriment of research practitioners and their clients.

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6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

Content Marketing Institute

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Answering “What is BTL marketing?”

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

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How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. It divides your customers up into promoters, passives and detractors.

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10 eBay SEO Tips to Drive Sales

Neil Patel

For this mandate to apply, the products must be new or manufacturer refurbished—though you can (and should) include the information for items outside these parameters if you have it. The required identifiers are: Brand Manufacturer Part Number (MPN) Global Trade Item Number (GTIN). Spring for Promoted eBay Listings.

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