SMEI

MARCH 5, 2025

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Consider nearshoring to bring production closer to your target market.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Hubspot Marketing

NOVEMBER 14, 2024

Below the Line Marketing How to Make Below the Line Marketing Work for You Below the Line Marketing Examples Below the Line Marketing Best Practices What is below the line marketing? Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

Direct Mail 128

Direct Mail Marketers Marketing Email Marketing 128

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. Increased marketing and awareness campaigns by bicycle manufacturers and environmental organizations. This comes from B2B marketing consultant Aaron Hassen and his son Andrew. Andrew then asked, Pretend you are a marketing strategy consultant.

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98

Businesses Grow

FEBRUARY 6, 2023

This is something I could build on with some market research. Find target customers Julia Bramble offered this idea: I’ve been using ChatGPT for marketing research and thinking about unique customer offers. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Tiecas

SEPTEMBER 5, 2023

Key components of an industrial marketing strategy The marketing strategy provides the overall direction and positioning of the brand. The key components of an industrial marketing strategy include: Target market identification : Clearly defining the target market and understanding their needs, pain points, and buying behaviors.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketers 52

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Your business plan should include an in-depth market analysis.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97