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As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. The manufacturing space will have an estimated output of $35.2
While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. But, who is this great idea for?
All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. This is great for building relationships and will serve as invaluable marketresearch. Let’s say you are giving a talk in front of A/E/G manufacturers on how to solve new product manufacturing problems.
Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketingresearch. This tactic also works with templates, calculators, whitepapers, or original survey data. That’s a lot of eyes on Orange.
Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in. In exchange for their email, your whitepaper readers receive expert advice or an innovative solution to a complex issue. Especially if it’s FREE ! Lead secured.
Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.
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