Manufacturing Market Segmentation User-Generated 
Martech
JANUARY 26, 2024
Generating revenue growth is the ultimate goal for any B2B founder. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. A client wants to target a nationwide manufacturer. Difficulties in market positioning for a unique offering.
Sprout Social
FEBRUARY 19, 2024
The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.
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Sprout Social
OCTOBER 11, 2018
Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost 70% are female. Young people are a valuable market. Getting started.
Businesses Grow
FEBRUARY 6, 2023
So my gift to the world today is a straight-forward, non-technical, and short summary of non-obvious uses of ChatGPT for marketing. ChatGPT, the popular chatbot from OpenAI, is estimated to have reached 100 million monthly active users just two months after launch, making it the fastest-growing consumer application in history.
Rock Content
FEBRUARY 4, 2021
According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. Connect with users on a human level. This demonstrates how this is an integral and comprehensive process.
Set Up
FEBRUARY 6, 2024
While many other B2B industries have moved in that direction, telecom has been slower to adopt as much of the technology is hardware created in manufacturing environments and marketing is still mostly seen as a cost-center vs. revenue producer. Here’s an example I personally orchestrated on with a top tech influencer.
Rock Content
MAY 26, 2020
There is no doubt that live Q&A sessions are one of the content formats that most generate engagement amongst Digital Marketing strategies. Q&A has the advantage of being a real-time event, as well as webinars and live blogging , which generates greater interest from the target audience.
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