Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Martech

MARCH 4, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in large car manufacturers. Please explain how each metric can be used to improve customer experience and what actions need to be taken by marketing. Understood?

Customer Journey 107

Customer Journey Customer Manufacturing Marketing Automation Platform 107

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Get the daily newsletter digital marketers rely on.

Product 102

Product Manufacturing Marketing Automation Platform Retail 102

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. The first of which was probably “data is the new oil.” The new oil” cliche was quickly followed by: “Garbage in, garbage out.”

Manufacturing 113

Manufacturing CRM Marketing Automation Platform Marketing 113

Martech

JULY 23, 2021

Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” You’d be surprised how many times an enterprise can’t answer that question. ” Okay — that’s probably true. What about virtual events?

Transform 125

Transform Manufacturing Advertising Advertisers 125

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

JUNE 24, 2024

Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement.

Email Marketing 124

Email Marketing Inbound Marketing Shoppers Marketing 124

Tiecas

MAY 7, 2024

To accelerate your sales pipeline, check out these proven strategies from my blog: “Manufacturing Lead Generation: 5 Strategies to Accelerate Your Sales Pipeline.” My article, “B2B Thought Leadership Marketing—How Small Manufacturers Can Drive Big Results,” outlines the strategies and benefits involved.

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Use Insider

NOVEMBER 8, 2023

For a deeper look at Architect’s capabilities, check out our guide on the top marketing automation platforms across different categories. Adidas designs and manufactures shoes, clothing, and sporting accessories for men and women worldwide. Credit card applications increased by 192%.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Use Insider

APRIL 17, 2023

Read the full review on G2. “Awesome 30% conversion rate boost using Insider’s omnichannel marketing automation platform, Architect. Within just 3 months of usage and implementation of multiple campaigns, we saw 2X growth in ROI.” Insider’s easy-to-use widget builder How Philips increased conversion rates by 40.1%

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Martech

APRIL 15, 2022

New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. Leveraging AI in marketing. Click here to download!

B2C 123

B2C Marketing Automation Platform Gen Z Whitepaper 123

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 118

Marketing Automation Platform Manufacturing CRM B2C 118