Emergence of Demand Generation Role Drastically Alters Marketing Landscape
Adobe Experience Cloud Blog
MAY 12, 2011
Just as technology has been a critical factor in the reinvention of both the supply and demand chains, it has also been the indispensible catalyst in the emergence of the demand gen function in marketing. The “left brainers” saw the fast growing opportunity and jumped into the business to manage the new demand gen programs.
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