Remove Manufacturing Remove Marketing Mix Remove Outbound Marketing
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Marketing: What It Is and 4 Ways To Boost Your Business

Rock Content

The roots of modern marketing can be traced back to 1964 when Neil Borden, from Harvard Business School, wrote about the 12-component marketing mix. Neil attempted to define the main tasks undertaken by those working in a marketing capacity. Outbound Marketing Outbound marketing is the process of finding new customers.

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What Are the Fundamentals of Marketing? (And How to Use Them)

Exposure Ninja

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. What Is the Marketing Mix? Let’s explore each of these one by one.

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