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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

It means this technology can make your job easier and make your marketing efforts much more effective. Plus, they remove many hurdles associated with traditional marketing efforts. One beacon manufacturer, BlueCats , creates cat-shaped beacons. These tiny devices are full of robust insights and data. They are Efficient.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

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Six Ways to Start Subject Matter Experts Thinking Like Content Marketers

Pam Didner

It takes time and effort for SMEs to create content; for starters, they are very busy, so it’s challenging to get them to commit to helping with marketing in addition to doing their regular jobs. Leverage your SMEs as part of your content marketing efforts! The Ultimate Content Marketing Guide.

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How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

He is a rebellious marketing rebellious Ozzy marketer, serial entrepreneur, and number one bestselling author of the One Page Marketing Plan and a new book we're going to talk about today. Lean Marketing, more Leads, more Profit, less Marketing. This is John Jantsch. My guest today is Alan Dibb.