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How to Automate Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Are you currently implementing ABM with a marketing automation platform? Lead-to-Account Matching.

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The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

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4 Marketing Digital Transformation Trends for 2023

SMEI

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. Do you want to: Enter a new market? Find key differentiators?

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5 Startup Marketing Ideas That Actually Work

Hubspot Marketing

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. If you find yourself in this boat, don't panic.

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How to develop a winning B2B ideal customer profile

Martech

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. A client wants to target a nationwide manufacturer.

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