Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

Industrial Marketer

JUNE 8, 2021

Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere.

Manufacturing 98

Manufacturing Social Media Marketing Marketing Marketers 98

Hootsuite

OCTOBER 18, 2024

Hootsuite Listening builds the world’s best social listening capabilities right into your Hootsuite dashboard , allowing you to discover content trends, what people are saying about you, and what your competitors are doing—automatically scanning over 2 billion sources every month, including Reddit! Try Hootsuite free today.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hubspot Marketing

MAY 6, 2022

In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. Consider a manufacturing company buying a new piece of production line equipment that costs $10,000 but brings in $20,000 worth of revenue each year. How does this happen?

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

SMEI

DECEMBER 20, 2022

Sentiment analysis: AI can be used to analyze customer reviews, social media posts, and other forms of customer feedback to understand how customers feel about a brand or product. This can help businesses identify any issues or areas for improvement and adjust their marketing strategies accordingly.

Transform 61

Transform Marketing Marketers Manufacturing 61

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing 107

Influencer Marketing Marketing Marketers User-Generated 107

Industrial Marketer

AUGUST 17, 2021

Even for many manufacturing companies using social media, the thought of adding a platform that is as visual and aesthetically demanding as Instagram is daunting. Read more » The post Do Manufacturing Companies Using Social Media Need to Be on Instagram? appeared first on Industrial Marketer.

Manufacturing 98

Manufacturing Place Social Media Marketing Marketing 98

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

JULY 9, 2020

From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing. On brand teams, it’s sometimes a standalone effort or handled as a segment of an overall marketing strategy. Content marketing looks different for everyone and there are multiple ways to go about it.

Content Marketing 141

Content Marketing Manufacturing Marketing Marketers 141

Sprout Social

MARCH 30, 2021

With those insights and anecdotes from social media users, the brand is able to benchmark its performance, refine its own customer care strategy and go above and beyond what its competitors offer. Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside.

Health 145

Health Manufacturing Promotion Social Media Marketing 145

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Hubspot Marketing

APRIL 9, 2020

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. Try social media to connect with customers.

Manufacturing 98

Manufacturing User-Generated Marketing Marketers 98

Marketing Insider Group

MARCH 31, 2020

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. The chief financial officer wants to know how the widget you make will save steps in the manufacturing process, saving time.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Sprout Social

JULY 9, 2020

From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing. On brand teams, it’s sometimes a standalone effort or handled as a segment of an overall marketing strategy. Content marketing looks different for everyone and there are multiple ways to go about it.

Content Marketing 98

Content Marketing Manufacturing Marketing Marketers 98

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? Take social buying, for example. What motivates them?

Digital Marketing 110

Digital Marketing Gen Z Manufacturing Customer Journey 110

Sprout Social

SEPTEMBER 12, 2022

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Management 98

Management Real Estate Branding Food 98

Marketing Insider Group

JUNE 2, 2010

Manufacturers have parts suppliers and wholesalers and retailers that sit on either side of their supply chain. Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 58

Gen Z Fashion User-Generated Digital Marketing 58

Sprout Social

OCTOBER 20, 2016

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. What sets Barn Pros apart is the fact that it does not build its structures.

Price 112

Price Manufacturing Shipping Education 112

Marketing Insider Group

JANUARY 8, 2020

Product marketing may have a slightly more direct goal than content marketing, but they don’t necessarily have to be at odds with each other. In fact, effective marketing integrates the two approaches. I believe that the best marketing strategies seek to serve the needs of customers at every stage of the buyer journey. .

Product Marketing 110

Product Marketing Content Marketing Product Marketers 110

Rock Content

JUNE 19, 2023

Global internet users also spend an average of 147 minutes per day on social media and messaging apps, giving brands ample opportunities to boost awareness and conversions. But here’s the deal … Showing up randomly on social media doesn’t cut it anymore. Which target audience do you create content for?

Social Media Marketing 97

Social Media Marketing User-Generated Manufacturing eCommerce 97

Rock Content

JULY 14, 2023

Although the term “content marketing” itself wouldn’t come until much later, the first recognized efforts to use content in advertising occurred in 1895. American tractor and farm equipment manufacturer John Deere launched “ The Furrow ,” a printed magazine that was published every quarter.

Content Marketing 98

Content Marketing Automobile User-Generated Real Estate 98

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. Social Media Marketing Social media marketing isn’t just about pushing content out to customers.

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketing 105

Sprout Social

MAY 9, 2023

Thus, you get to know why certain brands keep appearing in your social listening data, what new market trends are brewing, which influencers would be a great fit and many other insights that can help you strengthen your social marketing strategy. And ultimately market growth.

Marketing 141

Marketing Marketers Manufacturing Market Trends 141

Hootsuite

NOVEMBER 3, 2022

In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations.

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Hootsuite

MARCH 16, 2023

You can target Bing ad campaigns based on: Company, such as Google (lol), Hootsuite, or the Government of Canada Industry, such as Healthcare, Manufacturing, Corporate Services, or Consumer Goods Job function, such as education, sales, or arts and design This feature is a game changer for B2B services. Is Bing Ads worth it?

Whitepaper 145

Whitepaper Advertisers Advertising Manufacturing 145

Backlinko

JUNE 4, 2024

When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors. You could do this for other brands too.

eCommerce 109

eCommerce Shoppers User-Generated Marketing 109

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Duct Tape Marketing

APRIL 20, 2017

5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing. When it comes to social media marketing, any small business can utilize their online presence for lead generation. About the Author.

Social Media Marketing 67

Social Media Marketing Manufacturing Inbound Marketing User-Generated 67

Buffer Marketing

AUGUST 30, 2023

Word-of-mouth marketing Whether you’re selling products tied to your personal brand or are just simply looking to grow your following and engagement, fostering a sense of community among your followers could become an important part of your social media marketing strategy.

Manufacturing 108

Manufacturing Social Media Marketing Communications Fashion 108

Marketing Insider Group

JUNE 29, 2020

According to CMO, Dara Treseder, Digital Manufacturing platform Carbon has been working diligently with customers, and building shields, masks, and other healthcare products with their 3D printers. In other words, it might be a good time to shift a little bit of your social media marketing to customer success marketing.

CMO 145

CMO Marketers Marketing Health 145

Digital Marketer

FEBRUARY 23, 2023

They were headed towards space, where countless new stations had been constructed near resource-rich astroids… or maybe to the manufacturing plants on the moon… or to the growing colony on Mars… or to explore the moons of Jupiter. That said, you still need several traditional marketing skills to succeed in the new age.

Energy 81

Energy Copywriting Marketing Marketers 81

Hootsuite

APRIL 11, 2022

Kusmi Tea, a small gourmet manufacturer, values personalized service, but only has two customer care staff members. Customer feedback and market research should be the foundation of your marketing strategy. Relieve your customer service team. They were struggling to keep up with incoming customer questions.

Retail 114

Retail Customer eCommerce Shipping 114

DIY Marketers

MAY 15, 2022

Small Business Twitter chats should definitely be a must-do tactic that’s part of any marketing strategy. BizapaloozaChat covers low-cost marketing ideas on small business topics. Topics discussed during this chat include content marketing, social media marketing, email marketing, and more.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Entertainment 52