Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. This understanding is the bedrock of your manufacturing branding.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. So which of these trending and upcoming digital marketing strategies do you plan on implementing?

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Marketing Insider Group

SEPTEMBER 15, 2020

An optimized phygital marketing strategy prioritizes sensory experiences you can’t get via an app. In B2B, it seems phygital marketing would be even more important: The stakes are higher. . Phygital marketing can also use digital technology to enhance physical experiences. How to Develop a Phygital Marketing Strategy.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Adobe Experience Cloud Blog

APRIL 1, 2015

Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. I’d love to hear how you’re using Google AdWords and Google Analytics as part of an engagement marketing strategy.

Thought Leadership 132

Thought Leadership Manufacturing Analytics Advertisers 132

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. Providing expertly written, highly informative information in every newsletter will spark even more interest in your company, positioning you as a thought leader in your industry.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.

Manufacturing 52

Manufacturing Content Marketing Thought Leadership Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Manufacturing. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Join my session with Graham Gallivan on “Penetrating Industries With An Integrated Sales and Marketing Strategy”. Healthcare.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Would you like your content to be shared and, as a result, insert more prospects into your marketing funnel? By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Those are lofty goals for industrial content marketing. You’ll need strategic planning, diligently executing the strategy, and measuring results regularly to achieve those goals.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Adobe Experience Cloud Blog

JANUARY 25, 2019

The term “influencer marketing” has been doing the rounds for a few years now. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy , and those that didn’t, got left behind and spent all of 2018 trying to catch up. What are your thoughts on influencer marketing?

Influencer Marketing 134

Influencer Marketing Thought Leadership Manufacturing Fashion 134

Marketing Insider Group

MAY 26, 2020

I have shared some strong opinions in a few rants here on what is marketing? not an inquiry), what is thought leadership (it doesn’t have to be a new thought), and why CEOs expect marketing to deliver business results (just duh!). Lots of Successful Brands Have Strong Opinions. not ads), what is a lead?

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Adobe Experience Cloud Blog

JUNE 8, 2018

Today, it seems to me, too many marketers are still only giving their customers—potential and otherwise— have to read content. They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. The Content Not Taken.

Branding 134

Branding Non-Profit Education Entertainment 134

Tiecas

APRIL 1, 2024

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. If you noticed, the underlying message highlights how even the best GenAI outputs in industrial content marketing benefit from human expertise.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Transform 127

Transform Thought Leadership Manufacturing Market Segmentation 127

Marketing Insider Group

DECEMBER 18, 2019

2 And data from this year’s B2B Marketing Mix shows it’s likely because users in the B2B world trust LinkedIn more than any other social media channel 3 —they trust it with their professional posts but also with their business posts. Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview, Keith Richey.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Adobe Experience Cloud Blog

JULY 12, 2013

The obligations can also vary depending on the nature of the data being captured–so a pharmaceutical company collecting personal medical data for example may have more stringent requirements than say a manufacturing company gathering contacts for a normal B2B relationship. Examples of the areas that should be considered are.

Law 133

Law Pharmaceutical Thought Leadership Manufacturing 133

Marketing Insider Group

JUNE 2, 2010

Manufacturers have parts suppliers and wholesalers and retailers that sit on either side of their supply chain. Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com. Aside from the obvious issues in mistakes #1 and #2, our customers’ ecosystems our larger than our targets.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Neil Patel

DECEMBER 4, 2020

Products you want to sell and sourcing or manufacturing are sorted out. Key competitors and search terms for your market. Basically, they’ll help you develop and implement marketing strategies to drive sales and revenue. Thought Leadership on Amazon Marketing. Budget set aside.

eCommerce 112

eCommerce Thought Leadership Marketing Marketers 112

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. We want to know how each of these pieces fits within the strategic, operational whole," she says.

Inbound Marketing 107

Inbound Marketing PR Manufacturing Marketing 107

Industrial Marketer

MAY 8, 2023

There’s a general acceptance that using B2B marketing webinars can be a successful strategy for manufacturers to drive lead generation, engage with prospects, and build thought leadership. Read more » The post How to Get Started With B2B Marketing Webinars appeared first on Industrial Marketer.

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much.

CMO 145

CMO Marketing Marketers Health 145

Tiecas

MAY 17, 2024

Industrial Content Marketing and Industrial Website Design: An Inseparable Duo A redesigned industrial website alone won’t generate high-quality leads without a robust content marketing strategy. Works well for manufactured products without much customization and industrial consumables like desiccants and spare parts.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Duct Tape Marketing

NOVEMBER 1, 2017

So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. So, it’s something that gets infused into the broader marketing strategy.

Transform 54

Transform Marketing Marketers Thought Leadership 54

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Content Marketing Institute

OCTOBER 24, 2017

Let’s look at a few examples of video content that drives specific goals throughout the purchase process: Thought leadership. Your video strategy should be considered part and parcel to your content marketing strategy – not an adjunct feature. Invest in the process, not just the product. That’s a wrap.

Key Performance Indicator 111

Key Performance Indicator Entertainment Education Content Marketing 111

Lusha

DECEMBER 9, 2024

Why B2B Email Marketing Matters B2B email marketing is a key part of successful marketing strategies today. Brand Awareness : Make your brand more visible and recognizable in your target market. Thought Leadership : Show that your company is an expert in your industry by sharing valuable insights and knowledge.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52