Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. This understanding is the bedrock of your manufacturing branding.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. We tricked you!

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Rock Content

APRIL 20, 2023

For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.

Content Marketing 136

Content Marketing Whitepaper Marketers Marketing 136

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Marketing Insider Group

MARCH 31, 2020

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. The chief financial officer wants to know how the widget you make will save steps in the manufacturing process, saving time.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Do you see the big challenge in manufacturing marketing? Don’t be so quick to dismiss this idea.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). Shelf Engine is rocking the content marketing game and building trust with their target audience by offering a diversified content portfolio.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Those are lofty goals for industrial content marketing. You’ll need strategic planning, diligently executing the strategy, and measuring results regularly to achieve those goals.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Would you like your content to be shared and, as a result, insert more prospects into your marketing funnel? By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales.

Thought Leadership 134

Thought Leadership Fashion Whitepaper Manufacturing 134

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. At the end, a CTA offers the download of a whitepaper and captures the user’s contact information. Request a free trial of ION platform and start differentiating your strategy!

User-Generated 131

User-Generated eBook Education Whitepaper 131

Tiecas

APRIL 1, 2024

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketers 88

Hootsuite

MARCH 16, 2023

You can target Bing ad campaigns based on: Company, such as Google (lol), Hootsuite, or the Government of Canada Industry, such as Healthcare, Manufacturing, Corporate Services, or Consumer Goods Job function, such as education, sales, or arts and design This feature is a game changer for B2B services. Well, things just got easier, my friend.

Whitepaper 145

Whitepaper Advertisers Advertising Manufacturing 145

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. Industrial Content Marketing and Industrial Website Design: An Inseparable Duo A redesigned industrial website alone won’t generate high-quality leads without a robust content marketing strategy. Speak their language to build rapport and trust.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Marketing Insider Group

SEPTEMBER 30, 2019

Set your content marketing priorities at the outset and stay on the road to measurable results. Image by Marketing Insider Group. Conduct a content audit: An effective business case for an overhaul of your content marketing strategy must start with where your content marketing currently is.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Tiecas

MARCH 2, 2024

helping marketers tailor content accordingly to match their industrial audience’s search intent. Imagine trying to identify keywords for a manufacturer of industrial conveyor belts. Keeping up with demand: Industrial buyers expect a wealth of resources (case studies, whitepapers, etc.), which can strain internal content teams.

SEO 52

SEO Manufacturing Transform Whitepaper 52

Marketing Insider Group

SEPTEMBER 30, 2010

Quantity Confessions Of A B2B Marketer Lead Generation Programs That Work How To Focus On Your Marketing Plan About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. First, I did their job for 1 day per month.

Marketers 96

Marketers Marketing Manufacturing Telemarketing 96

Duct Tape Marketing

JUNE 2, 2016

It is attended by thousands of technicians, R&D scientists, professors and students and engineers, as well as tech support, sales, and marketing specialists, manufacturing managers and supervisors. This event provides exhibits, presentation of technical white papers and a host of program presenters linked to the plastics industry.

Real Estate 53

Real Estate Whitepaper Manufacturing Energy 53

Exposure Ninja

OCTOBER 17, 2023

We’re talking about a smart marketing tool you can use to boost conversions and customer engagement with your business. Sometimes it’s hard to know what to prioritise for your marketing strategy for the next year or more. You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority.

Whitepaper 52

Whitepaper Fashion Marketers Marketing 52

Duct Tape Marketing

AUGUST 10, 2022

You know, so many white papers, so many webinars, so many podcasts to listen to so many experts to consult. A company that I spoke to recently sells high sales, highend robotics to manufacturing companies. It's called the marketing strategy assessment. There's so much information out there.

Customer 90

Customer Whitepaper Place Manufacturing 90

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. These tools include: Venngage (to create slideshows and infographics) Google Docs (to create ebooks and whitepapers) Surveys (to collect ideas and stats) Invideo (to create videos). The solution? Change your link building mindset. Conclusion.

Whitepaper 60

Whitepaper Manufacturing eBook CRM 60

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Sprout Social

JANUARY 25, 2019

According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. Another 24% said building a community of followers is a top social media marketing challenge. The good news is that engagement doesn’t have to be a mystery.

Branding 112

Branding Customer Whitepaper Manufacturing 112

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Marketing Insider Group

JUNE 15, 2020

By analyzing more than 4 million downloads, the 2020 Content Report reveals significant observations of the B2B buyer market, leading marketers to make more informed content marketing strategies with tangible downstream Marketing ROI. Manufacturing. Advertising/Marketing/PR. Financial Services.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Lusha

DECEMBER 9, 2024

B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. ebooks, white papers, templates) in exchange for email sign-ups.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52