Jaguar's Rebrand: Bold Move or Costly Mistake?
Hubspot Marketing
JANUARY 31, 2025
In their place is minimalism and modernist exuberance. The historic British car manufacturer has gone for a new look. In its place is a minimalist wordmark that now reads JaGUar. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z.
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