Manufacturing New Markets New Technology 
SMEI
DECEMBER 20, 2022
One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies. As the technology landscape continues to evolve at a rapid pace, CMOs will need to work closely with CTOs to stay up to date on the latest trends and determine how they can be leveraged to benefit the company.
Adobe Experience Cloud Blog
MAY 12, 2011
So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. Like with so many other nascent technologies, data mining and sales force automation were expensive and complicated in those early years.
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Martech
OCTOBER 5, 2021
Managing and maintaining that always-on marketing machine will feel much more like owning a manufacturing line than, say, leveraging your in-house agency,” he said. This might sound ideal for marketers. McCune also advocated for a centralized organization of people and processes to ensure the success of the new technology.
Hubspot Marketing
NOVEMBER 20, 2024
Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. For example, as a manufacturer, you might evaluate the risks of new machinery affecting production lines. Without this, your business could be exposed to new vulnerabilities.
Marketing Insider Group
AUGUST 27, 2015
Is there new technology available that makes production cheaper, faster or more efficient? However, if a new competitor comes along and completely interrupts sales then it’s time to do perform a Strengths, Weaknesses, Opportunities and Threats analysis. Product Market Has Changed. Is it time to expand into a new market?
Martech
SEPTEMBER 29, 2023
B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.
Kevin Indig
JANUARY 24, 2023
New collections cannibalize old ones. In tech, new technology leads companies to replace old products. New Playstation consoles, for example, significantly replace sales from older ones, especially since they're backward compatible with games.
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