SMEI

MARCH 5, 2025

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Obtain necessary certifications and product approvals for target markets.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketers Marketing Manufacturing 61

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. The next creates detailed designs.

Transform 100

Transform Management New Markets Manufacturing 100

Hubspot Marketing

MAY 27, 2022

On the other side of the coin, it’s important to make your ads broad enough that they capture a decent segment of your target market. Building targeted ad campaigns means thinking about what your audience wants. Let’s say you own a real estate company and you’re looking to help customers sell their current homes or buy new ones.

Advertisers 143

Advertisers Advertising Real Estate Customer 143

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Customer 121

Customer Manufacturing Market Segmentation Customer loyalty 121

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. You want to define your target market better. You want to reach a new audience for a product launch. How a brand can unlock new product innovation.

Automobile 121

Automobile Real Estate Transform Manufacturing 121

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. Increased marketing and awareness campaigns by bicycle manufacturers and environmental organizations. This comes from B2B marketing consultant Aaron Hassen and his son Andrew. Andrew then asked, Pretend you are a marketing strategy consultant.

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98