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How to Sell During a Trade War

SMEI

Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally. Explore franchising or licensing agreements as market entry strategies. He also recommended nearshoring manufacturing to a facility in Mexico, which allowed Titan to produce equipment closer to their new customer base.

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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner. The Arrow marketing team created a wheel model and mapped each audience segment to part of the cycle of electronics design and manufacturing.

Transform 101
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Making the case for marketing technology within your organization

Martech

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

Transform 107
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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies.

Analytics 130
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Time spent on content is what matters to TikTok: Friday’s Daily Brief

Martech

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Debuting in this new version is the Pattern Transformation tool. ” Okay — that’s probably true.

Transform 123
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Transcript of How to Transform Your Company Into an Inbound Organization

Duct Tape Marketing

Transcript of How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Inbound marketing has been with us, I don’t know, over a decade or so I suppose. I think unfortunately, a lot of marketers have caught onto it. Back to Podcast. Transcript.