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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023.

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Making the case for marketing technology within your organization

Martech

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner. The Arrow marketing team created a wheel model and mapped each audience segment to part of the cycle of electronics design and manufacturing.

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies.

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Time spent on content is what matters to TikTok: Friday’s Daily Brief

Martech

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Debuting in this new version is the Pattern Transformation tool. ” Okay — that’s probably true.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. It was meant to “signify the automaker’s bold transformation and all-new brand purpose,” according to Kia’s press release at the time.

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Role of artificial intelligence in marketing

Sprout Social

Thus, you get to know why certain brands keep appearing in your social listening data, what new market trends are brewing, which influencers would be a great fit and many other insights that can help you strengthen your social marketing strategy.

Marketing 142