Remove Manufacturing Remove New Technology Remove Target Market
article thumbnail

How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Position Your Medtech Product Building awareness is the next step.

article thumbnail

4 Marketing Digital Transformation Trends for 2023

SMEI

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals. For example, companies can use digital twins to create virtual mockups of products to show to potential customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content.

article thumbnail

B2B Email Marketing: Tips and Examples for 2024

Lusha

Customer Retention : Keep existing customers engaged by telling them about new products, updates, or promotions. Brand Awareness : Make your brand more visible and recognizable in your target market. Use automation and new technologies like AI to streamline your work and deliver even more targeted and effective email campaigns.