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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Insiders

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9 Internet Trends Charts You Need To See

Marketing Insider Group

How does your business approach the search for competitive advantage through new technology? Traditional markets are being disrupted all over the place. JD.com and MakerBot in Logistics and Manufacturing. Slide 9: Disruption. Key Consideration: Who is out there trying to disrupt your business?

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How to Use Beacon Data With Paid Search and Social Campaigns

Neil Patel

Organic marketing tactics can include SEO, content marketing, social media, and website development. Paid marketing is when you pay to get your message or product in front of an audience. Examples of paid marketing include Google display ads, Facebook ads, and traditional marketing such as television and print ads.