Adobe Experience Cloud Blog

FEBRUARY 11, 2020

For example, in the manufacturing industry, engineers are often a target persona. It also has a lower resource cost than many other marketing tactics. Overall, content marketing generates higher quality leads than the traditional outbound marketing model. You will likely have more than one persona to define.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Marketing Insider Group

APRIL 20, 2020

When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Adobe Experience Cloud Blog

OCTOBER 14, 2008

B2B marketing is my passion because it's strategic, always changing, and always broken. I can talk all day about anything (ask anyone who knows me about this), but my real expertise is the "top of the funnel" — that is, outbound marketing, lead generation, lead development, and inside sales. Work with the publishers.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. We tricked you!

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 79% of B2B buyers share white papers with their coworkers. So without further ado.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Duct Tape Marketing

OCTOBER 5, 2017

” If you’re a writer, you might say, “I write white papers,” or I’m this kind of writer. Dentists would be market vertical. Manufacturing, retail, those are all market verticals. That’s one way you can specialize, is to pick a market vertical. That becomes easier.

Manufacturing 67

Manufacturing Whitepaper Inbound Marketing Retail 67