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Channel partnermarketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.
What is Channel PartnerMarketing. How Does Channel Marketing Impact Sales Enablement? What is Channel PartnerMarketing. A channel partner is an individual or business that sells products or services on behalf of technology or service providers, manufacturers and hardware or software vendors. .
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