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Channel partnermarketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.
What is Channel PartnerMarketing. How Does Channel Marketing Impact Sales Enablement? Should sales enablement be part of the sales team, the marketing team or even the business unit/product group? . In general, the verdict is that placing sales enablement in the sales team offers the greatest advantage.
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