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This enables more personalizedmarketing tactics to nurture brand loyalty and create powerful brand awareness campaigns. Data analysis for customer insights AI and machine learning give critical customer insights on a range of aspects to help you make strategic marketing decisions.
In the next sections, we’ll explore six of the most important ways you can use AI in your marketing workflows to achieve these benefits. #1 1 Predict customer behaviors Traditionalmarketing tools enabled teams to target customers based on known traits and behaviors, like locations, devices, and past purchases.
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