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How to Market a Manufacturing Company in 2024

Marketing Insider Group

This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Insiders

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3 Manufacturers Doing Social Media the Right Waykar

Kuno Creative

In true social media fashion, manufacturing companies like the idea of using Instagram, Twitter, YouTube and other popular social platforms to support their marketing efforts. Manufacturing companies often come in with the preconceived notion their products simply don’t have the visual appeal that social media calls for.

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Jaguar's Rebrand: Bold Move or Costly Mistake?

Hubspot Marketing

In their place is minimalism and modernist exuberance. The historic British car manufacturer has gone for a new look. In its place is a minimalist wordmark that now reads JaGUar. The Big Question Is Jaguars rebrand a clever move to secure its place in the EV market, or will it end up as another Tropicana-like disaster?

Gen Z 112
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. ChatGPT explained it well using the metaphor of a lemonade stand.

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The Future of Work: Could Your Industry Be Disrupted by A.I. Jobs?

Jeff Bullas

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. Manufacturing Industry The manufacturing industry is another sector that is likely to be disrupted by AI.

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How to protect your marketing survey against AI bot attacks

Martech

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. Unfortunately, the best option would be to avoid tempting bots in the first place especially as AI bots become increasingly sophisticated.