Martech

FEBRUARY 25, 2025

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. Unfortunately, the best option would be to avoid tempting bots in the first place especially as AI bots become increasingly sophisticated.

Manufacturing 109

Manufacturing Market Research Marketing Marketers 109

Jeff Bullas

FEBRUARY 21, 2023

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. Manufacturing Industry The manufacturing industry is another sector that is likely to be disrupted by AI.

Transform 273

Transform Logistics Manufacturing Retail 273

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

Manufacturing 111

Manufacturing Content Marketing Marketing Marketers 111

Martech

JULY 22, 2024

Because planes with bullet holes in those places never made it back. They manufactured and sold men’s brushless shaving cream and got creative. In a perfect world, an extra line of context would show the ROI of this effort (using the formula Sales – Product costs – Overhead costs – Cost of SEO / Cost of SEO ).

Key Performance Indicator 122

Key Performance Indicator Transform Analytics Manufacturing 122

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product 126

Product Pharmaceutical Manufacturing Shipping 126

Hubspot Marketing

SEPTEMBER 12, 2024

For example, the Akana Group has partnered with farm equipment manufacturer John Deere to get equipment into Native producers’ hands and has started doing business internationally for other projects. To get the word out and build awareness, Quis Quis suggests leveraging marketing, focusing on your product, starting small, and working smart.

Logistics 122

Logistics Finance Manufacturing Law 122

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? They built an AI-powered product description generator that anyone can use without sharing personal information.

User-Generated 131

User-Generated Food Transform Marketing 131

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion.

Direct Mail 127

Direct Mail Marketing Marketers Email Marketing 127

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Or entry-level employees in the manufacturing industry? The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. You totally can!

Marketing Strategy 124

Marketing Strategy Content Marketing Thought Leadership Marketing 124

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Your product’s features are massive selling points, so they need to be clear and compelling.

Product 142

Product Real Estate User-Generated Manufacturing 142

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. When they have a problem with a product, they turn to Reddit to ask for help.

Marketing 95

Marketing Marketers Promotion User-Generated 95

Hubspot Marketing

MARCH 24, 2025

When the user even places the request for a ride, the AI agent evaluates these factors, sets the price, and responds to the users request. Doing so entails optimizing your ad after its placed that can mean anything from doubling down on the version that performs the best to customizing the ad based on user history.

Health 63

Health User-Generated Manufacturing Price 63

MarketingOps

DECEMBER 10, 2024

Regardless of a businesss size, industry, customer-base, product or service offering the challenge of CRM utilization seems pretty agnostic to all of it and shows up across the board. A tailored user experience is going to increase adoption.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Hubspot Marketing

OCTOBER 3, 2024

Early adopters of our AI features are not just accelerating their productivity, but their growth. Another customer in the manufacturing space, Aerotech, is now winning one in every four deals because they use our AI to qualify leads and guide seller actions. The problem is, data about your customers is all over the place.

Product 127

Product CRM Transform Manufacturing 127

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Welcome Software

FEBRUARY 5, 2025

Across the globe, manufacturing and distribution CEOs are asking themselves: "Will my sales team even exist in three years?" Their value lies in ensuring the right products reach the right place at the right time, fostering customer retention, and building strong relationships, which ultimately drive profitability.

Non-Profit 69

Non-Profit Manufacturing CRM B2C 69

Buffer Marketing

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Below, I’m going to walk you through how my team developed this product, step by step.

Product 119

Product Manufacturing Marketing Marketers 119

Marketing Insider Group

JANUARY 8, 2020

In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? Now let’s see why.

Product Marketing 110

Product Marketing Content Marketing Product Marketing 110

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. They weave in the product somehow, on one of the very last slides. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions.

Gen Z 87

Gen Z Branding Retail Education 87

Hubspot Marketing

DECEMBER 4, 2017

Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company's VERYX digital food sorting platform works. consumers of Boursin's distinct taste and product selection.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Welcome Software

FEBRUARY 20, 2025

Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. It's also better to only display specific products that they are permitted to order (based on factors such as location, contracts, licenses, etc.)

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Neil Patel

JUNE 8, 2021

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. Direct Channels.

Manufacturing 121

Manufacturing Logistics Retail Real Estate 121

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Neil Patel

JUNE 3, 2021

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.

Product Life Cycle 102

Product Life Cycle Product Automobile Manufacturing 102

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams. On the business side, you can sell more products more efficiently.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Neil Patel

OCTOBER 28, 2020

Essentially, you can operate an ecommerce site from your couch without ever touching the products you’re selling. Do you need a manufacturer? But usually, the manufacturers will offer the best rates if you buy directly through them. Industry and Products. What products are you selling? Manufacturers.

Logistics 110

Logistics Manufacturing eCommerce Shipping 110

Backlinko

MARCH 13, 2025

Or trust barriers, such as last-minute doubt about product quality. And learn about other products your web visitors are considering. Build a research repository to bring all your insights together in one place. Begin with the pages that offer the quickest wins, such as product and checkout pages. So, what do you do?

eCommerce 76

eCommerce Shoppers Shipping User-Generated 76

Marketing Insider Group

SEPTEMBER 15, 2020

How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often? These phygital tactics are particularly useful for building hype before product launches or promoting high-ticket products.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Calvyn Lee Blog

SEPTEMBER 22, 2022

If you’re looking to source products from China, you have likely come across 1688.com. com launched in 1999 with an initial focus on connecting local manufacturers, factories and wholesalers with local buyers. When comparing prices on other B2B platforms, the products on 1688.com Factories & manufacturers.

Manufacturing 130

Manufacturing Shipping Automobile Price 130

Neil Patel

APRIL 30, 2021

If someone wants to order only five items from you, it’s sometimes uneconomical to start the production process. With an MOQ in place, it ensures you’re covering production costs and making a profit. Do MOQs only work for manufacturers or wholesalers? If you do, you’ll end up losing money.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Duct Tape Marketing

OCTOBER 3, 2024

And then once the plans are in place, then I will sometimes call myself a general contractor and therefore I'll bring in outside people to execute or work with the internal teams. I was brought in last year with a consumer products company that had a CMO. (07:35): I think I need a fractional. We've been, we're a focus.

CMO 86

CMO Manufacturing Management Branding 86

Martech

MAY 4, 2023

Take the following B2B manufacturing example. Customers may appreciate recommendations for product substitutions that allow them to continue operations when their preferred items are out-of-stock, more expensive or delayed. Committing to continuous listening through VoC for shifting customer expectations.

Manufacturing 22

Manufacturing Transform Customer Acquisition Customer Journey 22

Neil Patel

FEBRUARY 15, 2021

One beacon manufacturer, BlueCats , creates cat-shaped beacons. Think about it: a beacon the size of a stamp can be placed practically anywhere — like a retail store wall, inside a car on an auto lot, or in the entryway of your local coffee shop — and used for virtually anything. They Are Secure. They are Efficient.

Energy 145

Energy Manufacturing Retail User-Generated 145

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Neil Patel

JULY 8, 2021

Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? Which products are being marked down, and in which locations? Which products are attracting the most interest from shoppers? Do you sell the same products as your rivals? After all, your products need to come from somewhere.

Retail 144

Retail Transform Price Manufacturing 144