Jeff Bullas

FEBRUARY 21, 2023

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. Manufacturing Industry The manufacturing industry is another sector that is likely to be disrupted by AI.

Transform 273

Transform Logistics Manufacturing Retail 273

SmartBrief - Marketing

APRIL 2, 2025

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. Step 3: Find the right content developer(s) With a strong perspective and the right voice in place, your next challenge is content development.

Thought Leadership 84

Thought Leadership Manufacturing Customer Journey Promotion 84

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

Manufacturing 111

Manufacturing Content Marketing Marketing Marketers 111

Martech

JULY 22, 2024

Because planes with bullet holes in those places never made it back. They manufactured and sold men’s brushless shaving cream and got creative. In a perfect world, an extra line of context would show the ROI of this effort (using the formula Sales – Product costs – Overhead costs – Cost of SEO / Cost of SEO ).

Key Performance Indicator 120

Key Performance Indicator Transform Analytics Manufacturing 120

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product 125

Product Pharmaceutical Manufacturing Shipping 125

Martech

FEBRUARY 25, 2025

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. Unfortunately, the best option would be to avoid tempting bots in the first place especially as AI bots become increasingly sophisticated.

Manufacturing 106

Manufacturing Market Research Marketing Marketers 106

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? They built an AI-powered product description generator that anyone can use without sharing personal information.

User-Generated 128

User-Generated Food Transform Marketing 128

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Or entry-level employees in the manufacturing industry? The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. You totally can!

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Hubspot Marketing

SEPTEMBER 12, 2024

For example, the Akana Group has partnered with farm equipment manufacturer John Deere to get equipment into Native producers’ hands and has started doing business internationally for other projects. To get the word out and build awareness, Quis Quis suggests leveraging marketing, focusing on your product, starting small, and working smart.

Logistics 117

Logistics Finance Manufacturing Law 117

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 103

Gen Z Influencer Marketing Manufacturing User-Generated 103

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion.

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Your product’s features are massive selling points, so they need to be clear and compelling.

Product 142

Product Real Estate User-Generated Manufacturing 142

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. When they have a problem with a product, they turn to Reddit to ask for help.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hubspot Marketing

MARCH 24, 2025

When the user even places the request for a ride, the AI agent evaluates these factors, sets the price, and responds to the users request. Doing so entails optimizing your ad after its placed that can mean anything from doubling down on the version that performs the best to customizing the ad based on user history.

Health 77

Health User-Generated Manufacturing Price 77

Sprout Social

APRIL 27, 2021

Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. Demos of tips and tricks to using your product like the Lego example below. In this article, we’ll walk you through setting up your remote video production, step-by-step.

Product 133

Product Logistics Manufacturing Fashion 133

MarketingOps

DECEMBER 10, 2024

Regardless of a businesss size, industry, customer-base, product or service offering the challenge of CRM utilization seems pretty agnostic to all of it and shows up across the board. A tailored user experience is going to increase adoption.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. What problem do they have with [your industry/product]? Facebook Marketplace If you sell products or services locally, consider listing on Facebook Marketplace.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Hubspot Marketing

OCTOBER 3, 2024

Early adopters of our AI features are not just accelerating their productivity, but their growth. Another customer in the manufacturing space, Aerotech, is now winning one in every four deals because they use our AI to qualify leads and guide seller actions. The problem is, data about your customers is all over the place.

Product 124

Product CRM Transform Manufacturing 124

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. They weave in the product somehow, on one of the very last slides. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions.

Gen Z 91

Gen Z Branding Retail Education 91

Buffer Marketing

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Below, I’m going to walk you through how my team developed this product, step by step.

Product 118

Product Manufacturing Marketing Marketers 118

Marketing Insider Group

JANUARY 8, 2020

In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? Now let’s see why.

Product Marketing 110

Product Marketing Content Marketing Product Marketing 110

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Hubspot Marketing

DECEMBER 4, 2017

Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company's VERYX digital food sorting platform works. consumers of Boursin's distinct taste and product selection.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

Welcome Software

FEBRUARY 20, 2025

Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. It's also better to only display specific products that they are permitted to order (based on factors such as location, contracts, licenses, etc.)

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Neil Patel

JUNE 8, 2021

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. Direct Channels.

Manufacturing 121

Manufacturing Logistics Retail Real Estate 121

Backlinko

FEBRUARY 7, 2025

These insights support tactical decisions in product development, marketing, and other goals. The battlecard proved effective to position my client’s product in a more favorable light, after the acquisition. Make product enhancements? Poor goal-setting: We need to know how our competitors are pricing their products.

Price 85

Price Customer loyalty Food Market Research 85

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams. On the business side, you can sell more products more efficiently.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Set Up

APRIL 13, 2022

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Neil Patel

OCTOBER 28, 2020

Essentially, you can operate an ecommerce site from your couch without ever touching the products you’re selling. Do you need a manufacturer? But usually, the manufacturers will offer the best rates if you buy directly through them. Industry and Products. What products are you selling? Manufacturers.

Logistics 110

Logistics Manufacturing eCommerce Shipping 110

Calvyn Lee Blog

SEPTEMBER 22, 2022

If you’re looking to source products from China, you have likely come across 1688.com. com launched in 1999 with an initial focus on connecting local manufacturers, factories and wholesalers with local buyers. When comparing prices on other B2B platforms, the products on 1688.com Factories & manufacturers.

Manufacturing 130

Manufacturing Shipping Automobile Price 130

Neil Patel

APRIL 30, 2021

If someone wants to order only five items from you, it’s sometimes uneconomical to start the production process. With an MOQ in place, it ensures you’re covering production costs and making a profit. Do MOQs only work for manufacturers or wholesalers? If you do, you’ll end up losing money.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Duct Tape Marketing

OCTOBER 3, 2024

And then once the plans are in place, then I will sometimes call myself a general contractor and therefore I'll bring in outside people to execute or work with the internal teams. I was brought in last year with a consumer products company that had a CMO. (07:35): I think I need a fractional. We've been, we're a focus.

CMO 86

CMO Manufacturing Management Branding 86

Neil Patel

FEBRUARY 15, 2021

One beacon manufacturer, BlueCats , creates cat-shaped beacons. Think about it: a beacon the size of a stamp can be placed practically anywhere — like a retail store wall, inside a car on an auto lot, or in the entryway of your local coffee shop — and used for virtually anything. They Are Secure. They are Efficient.

Energy 145

Energy Manufacturing Retail User-Generated 145

Martech

MAY 4, 2023

Take the following B2B manufacturing example. Customers may appreciate recommendations for product substitutions that allow them to continue operations when their preferred items are out-of-stock, more expensive or delayed. Committing to continuous listening through VoC for shifting customer expectations.

Manufacturing 21

Manufacturing Transform Customer Acquisition Customer Journey 21