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How Building a TikTok Following Before We Had a Finished Product Helped Us Achieve Seven-Figure Growth in Two Years

Buffer Marketing

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. We didn’t have much of a strategy when we posted the first video promoting the Contour Cube. But we also didn’t want to lose the momentum that was building.

Product 114
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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Neil Patel

Pull a PR Stunt. If you want that first sale fast, pulling a PR stunt could do the trick. Much like viral videos, a PR stunt has the potential to propel your brand into fame. A PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention. People love beauty.

PR 145
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Next Level SERP Analysis: 8 SEO Strategies that Drive Visibility without Rankings

Orbit Media Studios

You’re promoting content on another platform, YouTube. “ Let’s imagine you’re a vacuum cleaner manufacturer. not just the models your vacuum company manufactures). Your only play here is digital PR. Then create content that can be promoted through posts on those websites. Hannah Smith Worderist.

SEO 122
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

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The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

If their values don’t align with your brand’s, a controversial post can quickly lead to a PR nightmare. If your brand is invested in diversity and inclusion, for example, ideally your influencers’ messaging should also promote those same values. Knowing how to research influencers makes all the difference.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

Promotion of blog posts through social media. Here’s a great example of a cluster page from HubSpot: Instead of taking a generalized approach and covering things like why PR is important, HubSpot dives into building free buzz with a PR campaign. It’s linked to from its PR pillar page : That’s how you do it.

PR 111
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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

In his article " Dawn of the Inbound Marketing Agency ," Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. Content Marketing Content marketing is a cornerstone of inbound marketing strategies.