article thumbnail

How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally. Focus on Value Differentiation When tariffs increase the cost of your products, competing on price alone may not be sustainable.

article thumbnail

Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. ChatGPT explained it well using the metaphor of a lemonade stand.

article thumbnail

How to quickly resolve conflict in your buying channels

Welcome Software

Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins. Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research.

article thumbnail

Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Hubspot Marketing

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. Prices raised incrementally each second, capping at the full retail listing.

Fashion 141
article thumbnail

The Future of Work: Could Your Industry Be Disrupted by A.I. Jobs?

Jeff Bullas

But they weren’t interested as they thought the price was too high. Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. In 2007 Netflix disrupted its own business model by launching a video streaming service.

Transform 273
article thumbnail

How Gen Z values are changing marketing

Martech

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges.

Gen Z 103