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How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally. Focus on Value Differentiation When tariffs increase the cost of your products, competing on price alone may not be sustainable.

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4 best CRMs for manufacturing businesses in 2025

Hubspot Marketing

Manufacturing companies face unique challenges when managing customer relationships. Manufacturing businesses need CRMs that can handle detailed product specifications, track lengthy approval processes, and integrate with ERP systems to manage inventory and production schedules. Table of Contents What is a CRM for manufacturing?

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

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What Is Generative AI and How Does It Work?

Backlinko

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Automotive Auto manufacturers use AI models to improve vehicle design and implement in-vehicle AI-powered virtual assistants. It also generates outlines and creative content. How does ChatGPT work? Not sure which one to pick?

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What marketers can learn from manufacturing’s shift to precision CX

Martech

When a procurement manager logs into a manufacturer’s portal at 2 a.m. to urgently source replacement parts, they don’t want a beautiful browsing experience—they want their specific parts, with their negotiated pricing, in under 30 seconds. A distributor requires bulk pricing tiers and shipment tracking.

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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

those that signal high intent, like a pricing or demo page). Transform long-form content into short-form educational social media posts. Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. a button, form, etc.)

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How to market your brand to budget-conscious prospects

Hubspot Marketing

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. Price is an easy way to communicate value, but it’s certainly not the only way. Price matters, but framing matters even more.”