Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product 126

Product Pharmaceutical Manufacturing Shipping 126

Jeff Bullas

FEBRUARY 21, 2023

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. Manufacturing Industry The manufacturing industry is another sector that is likely to be disrupted by AI.

Transform 273

Transform Logistics Manufacturing Retail 273

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 118

Product Manufacturing Price Marketing 118

Jeff Bullas

FEBRUARY 6, 2023

There are 353 million products available, it ships to 100 countries and has 1.2 To sell a physical product requires a big investment and expertise. Normally you would need to: Find the product Or.design it. Trust : Amazon is a trusted brand and customers are more likely to buy products that are fulfilled by Amazon.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Jeff Bullas

MARCH 6, 2023

For example, in the manufacturing industry, AI can be used to monitor production lines and identify defects, which can lead to cost savings and improved productivity. Enhanced Personalization : AI algorithms can analyze large amounts of data to personalize products and services for individuals.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Your product’s features are massive selling points, so they need to be clear and compelling.

Product 142

Product Real Estate User-Generated Manufacturing 142

SMEI

APRIL 23, 2024

In the world of sales, it’s a common misconception that a great product is enough to guarantee success. In reality, many potential customers may never even hear about your product, and others may find alternative solutions or get used to doing without. The spirit of competition is what drives businesses to innovate and improve.

Manufacturing 238

Manufacturing Product Communications Customer 238

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketing 106

Search Engine Land

FEBRUARY 21, 2023

Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. Previous advice on the product reviews update.

Product 99

Product Manufacturing Shoppers Promotion 99

Buffer Marketing

APRIL 2, 2024

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. I just stood in our living room explaining why I created the product and how to use it. It took us about six months to catch production up with demand.

Product 116

Product PR Manufacturing Retail 116

Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. Workflows become automated.

Traditional Marketing 120

Traditional Marketing Transform Manufacturing Automobile 120

Buffer Marketing

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Below, I’m going to walk you through how my team developed this product, step by step.

Product 120

Product Manufacturing Marketing Marketers 120

Rock Content

JUNE 26, 2023

These were highly talented and qualified writers who specialized in topics ranging from medicine to mechanics and manufacturing. In 2023 alone, they went from 60,000 to 90,000 words per month on average (a 67% growth in content production). Initially, the company had a team of in-house writers and editors.

Product 97

Product Manufacturing Food Management 97

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 122

Manufacturing B2C eCommerce Marketing 122

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing? Therein lies the problem with regular marketing.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hubspot Marketing

OCTOBER 3, 2024

Early adopters of our AI features are not just accelerating their productivity, but their growth. Another customer in the manufacturing space, Aerotech, is now winning one in every four deals because they use our AI to qualify leads and guide seller actions. They cut their sales cycles by half — from 90 days to between 30 to 45 days.

Product 111

Product CRM Transform Manufacturing 111

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

SMEI

DECEMBER 20, 2022

Personalized recommendations: AI can analyze a customer’s previous purchases or browsing history and use that information to make personalized product or content recommendations. This can include ads for products or services that the customer is most likely to be interested in based on their previous interactions with a brand.

Transform 51

Transform Marketing Marketers Manufacturing 51

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. The new Content Hub offers: AI Content Creation including both text and images.

Whitepaper 122

Whitepaper Manufacturing eBook Health 122

Martech

OCTOBER 17, 2023

This disconnect can be exemplified by the silos usually found between product and marketing teams. The product team has its own product strategy. This approach unifies product, channels and monetization in a single system and focuses on compounding growth rather than linear growth. how many of your products were sold).

Manufacturing 125

Manufacturing Customer Acquisition Retail User-Generated 125

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse.

eCommerce 110

eCommerce B2C Manufacturing Retail 110

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams. On the business side, you can sell more products more efficiently.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

MAY 19, 2022

”If you have product delays, let them know there are product delays – be clear in communicating that.” Some dealers find it difficult to have repeated conversations about problems with manufacturing or delivery. ” Be proactive. “Reach out when you have new information,” said Sharer.

Manufacturing 116

Manufacturing Customer Logistics Food 116

Calvyn Lee Blog

SEPTEMBER 22, 2022

If you’re looking to source products from China, you have likely come across 1688.com. com launched in 1999 with an initial focus on connecting local manufacturers, factories and wholesalers with local buyers. When comparing prices on other B2B platforms, the products on 1688.com Factories & manufacturers.

Manufacturing 130

Manufacturing Shipping Automobile Price 130

Welcome Software

OCTOBER 2, 2024

Manufacturers often rely on distributors for marketing, but MasterB2B’s ‘2024 State of B2B eCommerce’ report reveals that 33% of buyers start their research on brand manufacturers’ websites, compared to only 14% on distributor sites. Direct online sales were limited to parts and accessories.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Calvyn Lee Blog

DECEMBER 12, 2023

Right Side Components – Value Creation Revenue Streams This building block captures what value (products/services) is being offered to customers that they will pay for. Channels Channels describe how the company communicates with and reaches its customer segments to deliver its products/services.

Manufacturing 130

Manufacturing Communications Customer Product 130

Hubspot Marketing

NOVEMBER 1, 2024

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. D2C doesn’t have any of that help. D2C Marketing Tips 1.

Manufacturing 112

Manufacturing B2C Non-Profit eCommerce 112

Hubspot Marketing

SEPTEMBER 6, 2023

I lead Product Analytics at HubSpot; our mission is to understand how using HubSpot helps our customers grow. manufacturing) see a larger connection gap ( 40 percentage points ) and will benefit even more by focusing on customer connection. For manufacturing it’s outbound calling, tickets, and meeting links.

Customer 130

Customer Manufacturing Customer Journey Analytics 130

Search Engine Land

MAY 21, 2024

The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly. This means that in the future, users will click less on search results and will need significantly fewer touchpoints to find out more about products. For ecommerce SEO, shop category pages have been a key focus. It will be 2.8

eCommerce 93

eCommerce SEO Manufacturing User-Generated 93

Hubspot Marketing

OCTOBER 12, 2022

Manufacturing also saw an 8% YoY dip with a 4% QoQ drop, hinting that business-facing companies might be struggling more with seasonality and traffic growth in current times. Manufacturing. -4%. Manufacturing. +6%. Manufacturing. +1%. Construction. -4%. Education and Health Services. -3%. Financial Activities. -2%.

Manufacturing 142

Manufacturing Health B2C Transform 142

Lynton Web

DECEMBER 16, 2024

Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). Retail and e-commerce companies use Business Units to manage distinct product lines while maintaining unified customer data and cross-selling capabilities.

Branding 97

Branding Manufacturing Management Retail 97

Buffer Marketing

JANUARY 3, 2024

I found my own approach to wholesale (and every other business goal) Almost everyone who makes physical products wants to see their products in a storefront—it’s validating and a great way to reach new audiences. Many businesses like mine expand product categories much more quickly to grow their sales.

Manufacturing 125

Manufacturing Key Performance Indicator Retail Shipping 125

Hubspot Marketing

MAY 9, 2022

time frame is manufacturing and materials, with 50% surveyed saying it’s the best time to post. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst times to post are: 6 a.m.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Martech

APRIL 11, 2024

Much of the excitement about AI centers on the promise of increased productivity. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Most of what manufacturers demand is internal.) Technology is great at automation and efficiency. But let’s not forget principles.

Manufacturing 125

Manufacturing Marketing Marketers CRM 125

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92